What you need to make a company video

Stated by different healthcare video production companies, if you’re looking to captivate your audience through your marketing efforts, then it’d be a good idea to try video production. Videos are useful both inside the company, and outside the company as well. They’re also easily shareable and may lead to your company being the next viral sensation on the internet.

Video production is, simply put, the process of producing video content digitally rather than on film, which is filmmaking. There are three phases of video production. Pre-production, the production itself, and post-production. Pre-production involves your initial planning for the video including scheduling, script writing, and logistics. Production involves the initial shoot. Post-production encompasses everything that comes between the end of the shoot and the upload (video editing, re-shoots, etc.) All parts are needed to create a fantastic video.

Script Writing

A clear and concise script is very important for your video. Hiring an experienced writer to develop a storyboard and script for your video will cost around $60 and $150.


Typical video editing costs run between $60 per hour and $175 per hour. If you are using complex 3D graphics or keyframe animation, that can cost between $100 and $300 per hour.

Your Team

When looking for a team to help you execute your vision, you certainly get what you pay for. But it all depends on what you’re planning to execute. You could also hire a recent film school graduate for $25 an hour or a freelance professional that has been in the industry for decades for upwards of $250 an hour. The options are wide for your choices in expertise.


If you realize that putting an employee in front of the camera may not be your best option, you might want to hire an actor. They can cost anywhere between $50 per hour to $500 per hour, or more.


Depending on which type of camera you use, you can expect to spend between US $25 per hour and US $400 per hour to rent a digital camera package from a production company.


Your equipment needs are what will dictate the cost of your equipment investment. So, depending on what type of video you desire to create, you will spend anywhere from $25 to $100 per hour on renting production equipment.

Stock Footage

Stock footage is supplemental pre-shot footage that you may be able to integrate into your video. The cost of the stock footage will depend on the quality of the footage and what is happening in the video; it’s important to do research on cost of the stock footage before bringing it into your video production.


Typically, a one to three man crew is ideal, depending on the scale of your production. One of these professionals, with their own equipment, will cost anywhere between $50 and $75 per hour. You also can expect to pay $25 to $75 an hour per technician for your production crew.

There are many different elements that go into video production. But there are many ways to make your vision a reality if you stay practical along the way in terms of your budget. With careful planning and consideration, producing your perfect video will be a surefire reality.

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