Gong Communications, a PR and marketing agency with offices in London and Nairobi, has won the contract to deliver communications support for the British Council’s Cultural Heritage for Inclusive Growth Programme in Kenya.
Cultural Heritage for Inclusive Growth is a two-year pilot programme in Columbia, Kenya and Vietnam, which explores the use of cultural heritage for social and economic growth in ways which benefit all levels of society.
The Programme seeks to create an understanding of Cultural Heritage and its contribution to inclusive growth, support inventive Cultural Heritage projects in the country and create new connections between the UK and Kenya’s Cultural Heritage sector.
Gong will offer strategic PR support in creating awareness and building an understanding of Cultural Heritage by first exploring how Kenyans value, protect, learn and share culture, and working alongside stakeholders to articulate how Cultural Heritage contributes to tourism, economic growth and job creation with a focus on women and young people. Gong will also be delivering a campaign to drive conversation around Cultural Heritage and how it contributes to inclusive growth, digital asset creation and a digital marketing skills training programme.
Rocca Holly-Nambi, Head of Arts, Kenya and East Africa at the British Council commented: ‘‘Gong has been selected from 13 agencies to deliver communications support for the British Council’s Cultural Heritage for Inclusive Growth Programme in Kenya. This is a two-year pilot programme in Columbia, Kenya and Vietnam, which explores the use of cultural heritage for social and economic growth in ways which benefit all levels of society. In a brief which encompasses inclusivity, participation and sustainability, Gong will offer strategic PR support and will work alongside stakeholders to articulate how Cultural Heritage contributes to tourism, economic growth and job creation with a focus on women and young people.’’
Nikki Francis-Jones, Director at Gong Communications said: ‘‘As a B Corp and a purpose driven agency we are thrilled to be working with the British Council on this brief which focusses on inclusivity, participation and sustainability. The work, kicking off with an insights phase, will be delivered by a combined London/Nairobi team.”
With nearly a decade of experience in offering PR services to clients in Francophone and Anglophone Africa, Gong Communications has reliably delivered communications strategies to international best practice standards to clients across financial, digital and technology, infrastructure and real estate, energy, agri-business and food sectors among others.
Gong Communications, a certified B Corp, is a multi-award-winning PR and communications agency supporting clients in the areas of private, human and natural capital. Established in 2004, Gong offers international clients the full spectrum of PR, marketing, digital and creative communications services from its offices in London and Nairobi. Key sectors for Gong include professional and financial services, agri-business, energy, digital health and technology and the firm has particular expertise in the cross-cutting themes of culture, diversity and inclusion, sustainability and purpose. Among its awards are the Queen’s Award for Enterprise, Marketing Week’s Diversity Champion, PRCA’s Employee Engagement Award and in 2018 the agency was shortlisted in the Sabre Awards EMEA, PRCA Awards, Marketing Week Awards, the CIPR’s Excellence Awards for Outstanding Specialist Agency and PRMoments Boutique Agency of the Year.