Toshiba records market share growth in storage business with go Africa program




Toshiba Gulf, a subsidiary of Toshiba Corporation and a leading global storage device manufacturer, has said that its go Africa initiative has seen its market share in the storage business grow by 400 percent since the program was launched two years ago. 

While addressing its key customers during “win with Toshiba” competition the firm’s VP and GM for Digital Products & Services, Santosh Varghese, said part of the firm’s business growth strategy has been through expanding its sales channels and dealers while offering adequate training to their sales teams. 

(TOP: Toshiba’s VP and GM for Digital Products & Services, Santosh Varghese).

“As part of the TGFZ’s channel strategy we have also decided to go to the respective markets and conduct the road shows, promotions and training programs periodically. TGFZ will carry out many such activities in various parts of the African markets to reach out on customers. This time we are pleased to conduct this activity in Nairobi which is East Africa’s economic hub”, Varghese said. 

Varghese said that WIN WITH TOSHIBA’ initiative that offers customers an opportunity to win exciting prizes as incentives, while providing Toshiba Gulf with a platform to engage more closely with them and provide much needed products and services in the market. 

The three months win with Toshiba campaign was started in June at various leading Toshiba retail outlets in Nairobi where customers were required to buy Toshiba hard drives to win instant scratch and win gifts to qualify for the raffle draw. From the raffle boxes 21 lucky winners were revealed, out of which 20 received smart phones and 1 lucky winner walked away with a TVS Star Motor Bike. 

The participating stores were  where these hard drives were sold include Text Book Center, Compland Technologies, Josatronic Data Systems,  Innovative Computer, DN Solutions, Benhan Computers, Acacia Tech, Office Mart, Smatsoft Technologies Ltd, Marksomic, Wondertech and Wincomp Services. 

Over the years Toshiba has been working closely with its channel partners and distributors locally Mitsumi distribution and Red Dot distribution to market their products. TGFZ distributes its storage and memory product in 38 African Countries.

Toshiba, founded over 142 years ago, is known for its Hard Disk Drive (HDD) innovation since 1967.  Since then Toshiba has led the industry for over 50 years and succeeded in making its product more compact with higher capacities.

The company has a market share of 30% within the Africa and Middle East (MEA) region.  

Toshiba has also pioneered in the NAND business, becoming the second largest NAND producer in the world.  Its new semiconductor type “Flash Memory” innovated in 1984 has revolutionized the storage industry.  Major industry leaders in “wearable devices” and “servers” use Toshiba NAND as their storage.




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