These days, there are few businesses that can exist successfully without a website. It is no longer just another form of marketing, but part of how the business functions as a whole. Your website will at the very least tell users what they can expect from you, how to contact you, and where you are. If you are an e-commerce business, of course, your website is front and centre of everything.
When going about creating a website for your business, there are some important choices you will need to make. These choices can be make or break. Without doing the requisite research on these 3 things, you are leaving your success to chance.
- The right web hosting
The very first choice you are going to make when building a website is which hosting service you are going to use. There are many excellent choices available, as long as some truly terrible options. When making this choice, it is crucial that you know what you are looking for.
Take a look at these reviews on SiteGround hosting. There you will see examples of what you should expect from a good host. The reviews of any host should include data on how reliable the service is, whether there is regularly downtime, and how the customer service responds in such scenarios. You should always get a sense that user reviews are honest. User reviews of good hosts should be glowing and not just average.
Good hosting is fundamental to the success of your website. Without it, you could lose lots of potential customers.
- Domain name
Domain names are still very important in this day and age. While the typical .com addresses are no longer necessarily the best option, and although few of us ever actually look closely at URLs, bad domain names can cause cringeworthy results.
Your domain name is ideally the same as your business name, but if you are going for something different, or cannot get that domain name, make sure you go for something short and easy to read. Also, never go with free domain names. People will not take your business seriously if you have a .wordpress in your domain name.
- The landing page
Finally, the landing page determines whether visitors stick around to see what you offer. If your landing page is garish and unattractive, they will most likely leave your site within seconds.
Your landing page should be clean and modern. It should express clearly what your business does and be easy to navigate. Menu options should be readily available and not hidden.
You also need to make sure that your landing page has the best SEO practices. This will ensure that your website comes up in relevant searches. Bad SEO means that your website either won’t come anywhere near the front search page, or that it will appear in searches that aren’t primarily connected to your business.
The landing page is key to getting visitors to find out more. Make sure it is optimised to keep them around.
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