Lava enters Kenya’s mobile device market with a range of feature and smartphones




Lava International, an India-based mobile phone brand, has entered the Kenyan market by unveiling a range of both feature and smartphones. Lava, which is already present in Egypt, Ghana, Nigeria and Sudan, has partnered with a local distributor FonesRus to unveil the devices in the market.

The devices launched by Lava fall in the low and mid-level price range and are drawn from the Z series as well as the Iris (for smartphones) and Champion range (for feature phones).

Speaking during the launch of the Lava brand in Kenya, Vikram Singh Parmar, the Lava Africa CEO, said that the company has already established 13 service centres in various parts of the country to provide efficient customer care support.

(TOP: Vikram Singh Parmar, the Lava Africa CEO – second from right – and executives from FoneRus and Tricom display various Lava mobile device models during the launch in Nairobi. BELOW:P A Lava handset on display). 

“In addition to the 13 service centres spread in various parts of the country, including Mombasa, Kisumu and Eldoret, we will also appoint a number of sub distributors to work together with FonesRus to ensure that customers can get our devices from wherever they are,” said Parmar.

Below are highlights of the Lava devices launched in Kenya:

Lava Z81:

Available in two versions – one with 2GB of RAM and 16GB of internal storage capacity (which retails for Kshs 13,000) and the second version which has 3GB of RAM and 32GB of internal storage (all expanded to 128GB via external memory card) retailing for Kshs 14,000. The Z81 other features and specifications can be seen below:

 

Lava Z92:

Comes with 6.22-inch full view display with both Face-Unlock and Fingerprint Sensor capability. It has a 13MP rear and 8MP front camera with screen flash, 3GB of RAM and internal storage capacity of 32 GB just like the Z81. Its other specs and features can be seen in the image below:

Lava Z1:

Arguably the most superior device in the Z series range in terms of features and specifications, the Z1, just like the Z92, has a 6.22-inch HD and full-view screen with 4GB of RAM and an internal capacity of 64GB which can be expanded to upto 256GB via an external memory card. In addition to the largest screen size, the Lava Z1 also comes with 13+5MP dual rear and 16MP front camera. Its other features can be seen below:

Lava Iris 51:

In the Iris range of devices, Lava has unveiled the Iris 51, a 3G-enabled phone which has 1GB RAM and internal storage capacity of 8GB which is expanded to 64GB via external memory card. It retails for Kshs 6,500.

Lava Champion:

Moving to feature phones, Lava has entered the market with three models in the Champion series – that is Champion A1 retailing at Kshs 2,000; Champion C1 for Kshs 1,600; and Champion N1 which goes for Kshs 1,300. All the three Champion models are dual SIM with capacity for between 500 to 1,000 contacts on the phone book.

Lava first entered the African market in 2017 by launching the brand in Egypt where it later grew to command 15 per cent marketshare in the sub US$100 price range just a year after being launched.

Afrer Kenya, Lava International plans to expand its operations to 6 more African countries – Uganda, Tanzania, Ivory Coast, Ethiopia, Senegal and South Africa – in the second quarter of this year. In addition to launching the brand in Egypt and Ethiopia, Lava plans to set up manufacturing plants in the two countries with the aim to capture 20 per cent of the marketshare by 2020.




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