Hundreds of Kenyan Game of Thrones fans literally bled for the iron throne as they participated in a blood donation drive organized by DStv and the Kenya Red Cross Society.
The blood drive is a HBO global campaign dubbed ‘For The Throne’ and comes a month before the much anticipated final season (season 8) of HBO’s most watched and celebrated TV series. The premiere of Game of Thrones Season 8 is set for April 14, 2019 and will be aired on Mnet Channel 102.
(TOP: Screenshot of GoT’s Bleed for The Throne promo video, below).
Speaking during the blood donation drive at the Kenya National Archives, MultiChoice Kenya GM Simon Kariithi reiterated the company’s delight in organizing the drive noting that it will make a positive impact in the country as the blood will go towards saving someone’s life.
“MultiChoice Kenya understands the amount of power entertainment has, and we know how much Game of Thrones has gained popularity not only in Kenya but globally. We are therefore very happy to partner with the Kenya Red Cross Society to ensure that we get as much blood as possible to replenish our blood bank and save the lives of the many Kenyans in need of blood at any given time,” said Kariithi, “We want to use our influence and resources to play a positive role in Africa.”
On his part, Kenya Red Cross Society Secretary General Abbas Gullet said the blood drive could not have come at a better time.
“We still have a blood shortage in our blood banks. Kenya needs 450,000 units of blood in the blood bank but we don’t even get to 50 percent of this amount. That’s why we are very happy that DStv decided to have this donation drive, I would urge more corporates to do the same so that the amount of blood in our banks can go up,” said Gullet.
The blood drive, which will run through to the 16th of March, will take place at Nairobi National Archives from 8am to 4pm. After giving blood, donors will walk in the steps of the characters and get exclusive Game of Thrones merchandise while supplies last.
The blood drive is aimed at harnessing the cultural power of Westeros to help end blood shortage in the real world.
To help interested donors easily make the journey to Bleed for the Throne, tips on blood donation are available on the Kenya Red Cross Society website and App.
This is one of the largest simultaneous blood drives across the world, where Game of Thrones fans around the globe will be able to participate thanks to additional partnerships with local blood donation organizations. Countries that will be taking part include; United States, Norway, Sweden, South Africa, Ghana, Botswana, Hungary, Poland, Romania, Czech Republic, Bulgaria, Serbia , Greece and Croatia.
Bleed For The Throne is the latest installment of the For The Throne global marketing campaign that kicked off in November 2018, which will include social stunts, experiential, international activations, brand partnerships and more, introducing the #ForTheThrone hashtag and galvanizing fans and brands to profess what they would do “For the Throne.”
HBO is one of the most respected and innovative entertainment brands in the world, serving iconic programming to 142 million subscribers globally. A subsidiary of WarnerMedia, HBO is the world’s most successful pay TV service with an extensive array of programming that includes some of the most notable titles to be on television including Game of Thrones, Big Little Lies, Westworld, The Sopranos, Sex and the City, Band of Brothers, and The Wire.
In the US, HBO and sister network Cinemax are available across multiple platforms including HBO On Demand, Cinemax On Demand, HBO GO and MAX GO, as well as HBO NOW. Internationally, HBO-branded services, including television networks and the standalone streaming product HBO GO, are available in more than 70 countries across Asia, Europe, Latin America and the Caribbean. HBO and Cinemax programming is also sold into more than 150 countries worldwide.