StarTimes Kenya has announced the appointment of Andy Wang as the CEO. Wang has been appointed to oversee operations of the PayTV services provider with a core mandate to grow the company’s subscriber base and sustain retention.
Wang will also double as the regional director based in Kenya overseeing 7 countries – that is Kenya, Uganda, Tanzania, Rwanda, Burundi, Ethiopia, Zambia and Malawi. The new management structure presents an opportunity to create synergy across the brand’s operations in the region as StarTimes progressively makes inroads in the consumer and corporate segment.
(TOP: Andy Wang, the new CEO at StarTimes Kenya).
Speaking during his introduction, Wang expressed his delight in taking up the new role in Kenya when the business is equally focusing on innovation to build on the traditional business with the introduction of the StrtTimes ON mobile app which enables users to access content on the go.
“It is a great pleasure to oversee the Kenyan operations and especially at this time when we are keen to strengthen our terrestrial and satellite TV service while growing the over-the-top – OTT – business, our online video streaming service known as StarTimes ON. I’m optimistic that moving forward, StrTimes will establish better, relevant and affordable propositions to our subscribers in Kenya and the region,” stated Wang.
Wang brings on board over 10 years of business management experience having previously served as the CEO of StarTimes in Uganda as well as other management positions in Malawi.
Wang takes over from David Zhang who has moved to Nigeria to head the firm’s operations in the country.
The payTV provider has also appointed Aldrine Nsubuga as the regional marketing director to oversee the markting activities across the 7 countries.
“I’m delighted with the new role, this being a new management structure for the brand presents unlimited possibilities and I’m confident that the StarTimes brand will progressively harness its operations, understand our subcribers better while presenting an increasingly enticing TV viewing experience for the whole family,” noted Nsubuga.
StarTimes equally retails its 24, 32, 43 and 55-inch digital TV sets as well as the mobile app that enables subscribers to access live TV, VoD, and short videos covering various content genres including news, sports, movies, series, music, entertainment, documentary, kids, and religion among others.