StarTimes reduces Classic bouquet charges to Kshs 749 in bid to grow subscriber numbers




StarTimes Media has restructured its terrestrial platform bouquets in a move that will see the payTV provider focus on only three key subscription packages.

With the changes, Classic bouquet now becomes the superior subscription package for the broadcaster that will now be retailing at Kshs 749 per month. This presents a 50% price drop down from the former top Unique bouquet’s rate of Kshs 1,499.

(TOP: StarTimes Marketing Director Japhet Akhulia – left – and the company’s Regional Director for Marketing Aldrine Nsubuga  unveil the payTV company’s Classic bouquet that will be retailing at Kshs 749 per month. The company has extended a 50% price cut on the bouquet to grow its subscriber base).

The other two bouquets that will be available to StarTimes subscribers include Basic and Nyota that will be retailing at Kshs 599 and Kshs 259 respectively. Subscribers who were initially subscribed to Unique bouquet will have the option to join StarTimes satellite television platform alternatively, they will be automatically subscribed to Classic bouquet.

Speaking during the launch ceremony, StarTimes Director of Marketing and PR Japhet Akhulia noted that the changes present a stronger subscriber offer both in terms of price as well as premium content that will be available on the superior Classic bouquet.

“StarTimes subscribers now have a stronger proposition. We have not only dropped the cost of our superior bouquet by 50% but also made strategic improvements by adding six more channels key in extending value for money to our Classic bouquet subscribers,” noted Akhulia.

To bolster Classic bouquet, the broadcaster has added six more channels including; National Geographic E, ST Movies Plus, FOX, Baby TV and Star Plus.

The changes will also see terrestrial platform lower bouquet subscribers on Basic and Nyota bouquets enjoy access to the next higher bouquet for seven days upon subscribing for one month. With this, a subscriber’s first seven days will have access to the next higher bouquet at no extra cost.

Similarly, StarTimes subscribers on the broadcaster’s satellite television platform will have the option of Super, Smart or Nova bouquet retailing at Kshs 1,499, Kshs 899 or Kshs 449 respectively. Monthly recharge to any of these bouquets will also see subscribers enjoy seven days access to the next higher bouquet at no extra cost.

“These strategic changes are mainly geared towards growing our subscriber retention, upgrading subscribers to higher bouquets as well as growing our numbers in our quest to enable more Kenyan households to access and enjoy digital television at the most affordable rates in the market,” added Akhulia.

To complement these changes, StarTimes will continue enabling subscribers the choice to subscribe daily, weekly or monthly a service tailored towards enabling subscriber’s continuity in watching premium television content based on the amount they wish to spend at a particular time.

With the three bouquets now available on the terrestrial platform, subscribers can pay a daily fee of as low as Kshs 25 on Nyota bouquet, Kshs 60 on Basic bouquet or Kshs 85 on Classic bouquet.

Weekly charges on Nyota, Basic and Classic bouquets are Kshs 95, Kshs 220 or Kshs 340 respectively.

StarTimes subscribers on the satellite television platform are in a position to access at a daily rate of Kshs 40 for Nova bouquet, Kshs 85 for Smart bouquet and Kshs 125 for Super bouquet.

Weekly charges on Nova, Smart and Super bouquets are Kshs 160, Kshs 320 and Kshs 500 respectively.




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