Huduma Number tops April Google Search Trends in Kenya

Google Search Trends that indicate search patterns over a period of time reveal that the national launch of the Huduma Number in early April topped the April Google Search Trends. Huduma Number is a free government service that involves collecting biometric data from citizens and foreigners residing in the country with the aim of creating a central master population database. The government says that the number will be used to enable one to access government services such as applications and renewals for passports, driving licenses, national ID’s, birth certificates among others. The government also anticipates that the Huduma Number will reduce crime rates and identity fraud, through collapsed identities.

The death of popular American hip hop artist, Nipsey Hussle came in second. The rapper, whose real name is Ermias Asghedom was fatally shot outside his clothing store in Los Angeles and died at the tender age of 33. He is survived by his long time girlfriend Lauren London and two children, Emani and Kross.

The love for football in Kenya is a never ending love. As proof,  matches played in the UEFA Europa League were the third most searched query in April. These matches were followed by games played in both the Champions League and Premier League.  The fourth trending query was the Sportpesa app once again showing the betting craze amongst Kenyans was.

Fictional supervillain, Thanos who appears in American comic books and superhero movies was the fifth trending query on the Google Search Trends. The fictional character is one of the main leads in the movie Avengers: Endgame which premiered in Los Angeles on April 22, and was theatrically released worldwide on April 26 2019. The movie broke numerous box office records and has generated an estimated $1.4 billion worldwide, becoming the highest-grossing movie of 2019, as well as the eighth highest-grossing movie of all time.

At number six was the death of Jonathan Toroitich Moi, the eldest son of former president Daniel Arap Moi. Jonathan, 64, passed away at Mediheal Hospital in Nakuru after he was diagnosed with cancer. Jonathan was laid to rest during a private burial ceremony in Kabimoi on Saturday 27th April, 2019 at his home in Eldama Ravine, Baringo County.

The gruesome murder of 25 year old Moi University student Ivy Wangechi was the seventh most searched query in April. Ivy, who was a 6th year medical student was hacked to death in broad daylight outside the Moi Teaching and Referral Hospital (MTRH)

At number eight was the natural disaster Cyclone Kenneth that destroyed thousands of homes and killed dozens of people in Mozambique. Cyclone Kenneth was the second powerful tropical storm to hit southeast Africa in a span of only five weeks. The cyclone caused a storm that killed 750 people across Southern Africa, forcing thousands into camps and causing severe damage to the Mozambican economy.

Terrorist bombing attack in Sri Lanka was ninth query on the Search Trends. On Easter Sunday, three Christian churches and three hotels Sri Lanka were targeted in a series of coordinated terrorist suicide bombings. Over 250 people died, including at least 42 foreign nationals and three police officers, more than 500 innocent people were also injured in the attacks.

The tenth most searched query was the intriguing story of the Kakamega Twins. The two identical girls are said to have been separated at birth only to meet 19 years later. Sharon Mathias and Melon Lutenyo, currently form four students in Kakamega County, interestingly found each other on social media.

In the ‘How to’ category, the most trending search was, How to Lose Weight -a query that is recurring with the increased awareness on the importance of adopting healthier lifestyles while How to Withdraw Money From Sportpesa came in second, as people went online to find out ways to withdraw their winnings from the popular betting site; once again demonstrating the increased betting in the country. Kenyans also searched How to cook mandazi; How to join the illuminati and How to get pregnant – another recurring search that shows the struggles Kenyans may have with fertility.

Most Trending General Searches

  1. Huduma Number

  2. Nipsey Hussle

  3. Arsenal Vs. Napoli (UEFA Champions League)

  4. Sportpesa app

  5. Thanos

  6. Johnathan Moi

  7. Ivy Wangechi

  8. Cyclone Kenneth

  9. Sri Lanka

  10. Kakamega Twins

Most Trending “How to” searches

  1. How to lose weight

  2. How to withdraw money from sportpesa

  3. How to cook mandazi

  4. How to join Illuminati

  5. How to get pregnant

  6. How to lose weight

  7. How to play Shabiki

  8. How to make pancakes

  9. How to book SGR

  10. How to hack a phone

Google Trends is a publicly available tool that displays relative search volume across geographies, time periods and queries that people want to know about. Google Trends lets one dive deep into what’s popular on the Internet — one can compare search data by time, location, and between queries. It also offers category filtering, top and rising searches, and geographic “heat maps”. The main two categories of searches are: ‘Trending’ and ‘Most Searched’. Trending Searches: The “trending” queries are the searches that had the highest amount of traffic over a specific period.


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