66% of WorldRemit survey respondents send money to Kenya on Mothers’ Day




A new survey from online international money transfer service WorldRemit reveals how the estimated 3 million Kenyans living abroad celebrate their mums on Mother’s Day.

The just released WorldRemit survey of customers sending money to Kenya reveals:

  • When asked who they send money to, 66% of those that responded said they send money to their mums in Kenya.
  • When asked when they last met their mother, 44% of those who responded said they haven’t seen them for at least 2 years.
  • 99% of those who send money to their mothers celebrate Mother’s Day.
  • 80% of those who celebrate Mother’s Day do so by sending their mother money.
  • Of those respondents who send their mom money for Mother’s Day, 84% also give their mum a call and 50% also send her a gift.

Last year, the Kenyan diaspora sent home over $2.7 billion, making remittances one of the top forex earners for the country.

Commenting on the survey findings, Sharon Kinyanjui, Head of East and Central Africa at WorldRemit, said: “Mother’s Day is an important time for 3 million Kenyans living abroad to show their mums that they’re thinking of them. Our online money transfer service makes it easier to send money to your mom this Mother’s Day. Customers can make transfers at any time from anywhere with just a few taps on their smartphones. We also deliver notifications to you and your mom when the money has been sent and received to help you stay connected at every stage of the money transfer journey.”

To celebrate Mother’s Day this year, WorldRemit is offering new customers zero fees on their first transfer if they use the code MDAYWR when making payment.

WorldRemit’s app and website make sending money home as easy as sending an instant message. Kenyans living in over 50 countries, including the USA, the UK and Canada, can send money in a few taps directly from their smartphones, without having to travel and pay expensive fees at a money transfer agent.

For recipients in Kenya, WorldRemit offers a variety of convenient ways to receive money, including mobile money, bank deposit, cash collection at over 700 locations across urban and rural areas of Kenya, and mobile airtime top-up.

Responses were collected from a survey of 829 WorldRemit customers aged 18 – 50 who have sent money to Kenya in the last six months from the UK, Australia, USA, Germany and Canada.

Currently sending cash from over 50 countries to more than 145 receiving destinations, WorldRemit is backed by Accel Partners, TCV and Leapfrog. The firm’s headquarters are in London, UK with a global presence including offices in the US, Philippines, Poland, Colombia, Kenya, and South Africa.

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