StarTimes, WildAid partner to create awareness on trade in endangered wildlife products

Conservation NGO, WildAid, and digital TV operator, StarTimes, have established a partnership to raise awareness on wildlife conservation across StarTimes’ broadcast network in Africa. The MoU announcing the partnership was signed in Beijing, China, recently.

The illegal wildlife trade is a multi-billion dollar global industry largely driven by consumer demand around the world.

WildAid works to reduce global consumption of endangered wildlife products and to increase local support for conservation efforts with high-impact media campaigns featuring some of the most influential voices in the world.

WildAid also works with governments and partners to protect fragile marine reserves from illegal fishing, to enhance public and political will for anti-poaching efforts, and to reduce climate change impacts.

WildAid CEO Peter Knights shared his support in a video message that through this partnership “We’re looking forward to producing new local programming on conservation, and getting the message to both villages and cities across the African continent.”

Digital TV operator StarTimes serves its Africa-based subscribers through its DTT and DTH networks as well as StarTimes ON streaming app.

StarTimes Group Vice-President, Luis Lu, explained that: “As a bridge between China and Africa, StarTimes now joins the fight of protecting Africa’s wildlife. With 25 million users in more than 30 countries, StarTimes will help to make sure that every African people know how priceless their wildlife is.”

WildAid and StarTimes will also explore opportunities in content coproduction and ground activities in Africa.


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