The more things change, the more they stay the same, so the saying goes. And this seems true in Kenya’s telecoms industry, or more specifically, with the industry leader, Safaricom.
For Safaricom has decided to bring back the “Reverse Call” service, a feature previously available during the days of the (now defunct) Kenya Posts and Telecommunications Corporation or KPTC, that’s before mobile telephones were introduced in the country.
The Reverse Call enables Safaricom’s more than 31 million customers to pay for calls for loved ones. The service enables a caller to transfer the cost of a call to the receiver by adding ‘#’ before the number they are calling. For instance, to transfer the cost of the call to 0722000000, a customer will dial #0722000000.
“At Safaricom, we maintain our commitment to always provide our customers with relevant products in line with their needs. This innovation is in line with this commitment and has been tailored to mirror the relationships between our customers with a goal of empowering them to always remain connected with their loved ones,” said Sylvia Mulinge, Chief Customer Officer, Safaricom.
A customer receiving a reverse call request will see the caller’s details appear on the screen as normal, but once they pick the call, they will receive a voice prompt asking them to key in “1” to accept the reverse call. The cost of the call will be equivalent to the receiver’s normal call cost.
The service is only available for on-net calls and will not be applicable for off-net, roaming and international calls.
The Reverse Call feature complements Safaricom’s existing “Please Call Me” service which enables a customer to send five free messages to other customers requesting for a call back.