The Communications Authority of Kenya (CA) on Friday June 28, 2019 recognized broadcasters who have demonstrated excellence in their services at the annual Kuza Broadcasting Awards. The event saw broadcasters feted in three broad categories namely, the Regulatory, People’s Choice and the Mashujaa categories.
In the first category, media houses were evaluated based on their compliance to a set of regulatory requirement set by the Authority. In the second category, the stations were rated according to votes cast by the audience through a short code SMS service. The last category featured individuals and entities that have contributed immensely to the growth of the media sector over the years.
(TOP: Winners of the Kuza Awards 2019 pose with their trophies at the event held in Nairobi.The awards are an initiative of the CA to reward excellence in the broadcasting industry).
Speaking at the event, ICT CS Joe Mucheru, said the awards are an important avenue for promoting the growth of local content in the country, adding that the creative economy now holds a huge promise that can be exploited to sustain the livelihoods of talented youth.
‘‘There is no doubt that the sector has generated business empires around the world through entertainment ecosystems such as America’s Hollywood, India’s Bollywood, Nigeria’s Nollywood and now our very own Riverwood,’’ said Mucheru in remarks delivered by the ICT and Innovation PS Jerome Ochieng.
The Ministry of ICT has initiated Studio Mashinani to spur local content production in collaboration with the Kenya Broadcasting Corporation (KBC). So far five pilot studios fitted with modern equipment are operational in various counties, including Machakos, Nairobi, Mombasa and Kisumu.
CA chairman Ngene Gituku said the digital content industry has a high commercial viability that need to be harnessed through catalyzing local content development and also protecting it from copyright infringement.
‘‘Content, previously dedicated to specific networks can now be conveyed on different delivery platforms. We have the chance to make the best out of these emerging changes,’’ said Gituku.
On his part CA Director General Francis Wangusi said the media industry is in a state of flux and that players in the space must continually innovate if they have to remain relevant.
‘‘As the industry undergoes massive disruption from both traditional and new competitors, the challenge rests with the broadcast industry to respond with appropriate business models, new set of skills, capabilities and strategies that will be required to succeed,’’ said Wangusi.
The list of winners of the Kuza Awards 2019 can be accessed here.