Market leader Safaricom posted a market share of 62.4 per cent in mobile subscriptions down from 63.3 per cent registered in the previous quarter according to the Communications Authority of Kenya’s (CA) industry statistics for the period between January and March 2019.
On the other hand, Airtel Kenya gained 2.7 per centage points to post a market share of 26.1 per cent while Telkom Kenya’s market share dropped to 7.9 per cent from 9.0 per cent reported in the previous quarter. Similarly, Finserve Africa (which operates Equitel brand) lost 0.8 per centage points to register a market share of 3.4 per cent during the quarter under review. Mobile Pay’s market share remained unchanged from last quarter at 0.2 per cent.
However, even though it saw a marginal drop in marketshare during the quarter under review, Safaricom still recorded a total of 31.845 million subscribers in March 2019 compared to 31.32 million in December 2018 while Airtel Kenya had 13.32 million customers in the same period compared to 11.56 million in December 2018.
Telkom Kenya’s customers dropped to 4.05 million in March 2019 compared to 4.45 million in December 2018 while Equitel also experienced a drop in the number of subscribers, dropping to 1.72 million in March 2019 from 2.076 million in December 2018.Mobile Pay however saw a a marginal rise in the number of customers, reporting 94,416 customers in March 2019 compared to 93,263 in December 2018.
Overall, the number of active mobile subscriptions in the country stood at 51 million up from 49.5 million registered at the end of the second quarter. Subsequently, mobile penetration rose to 106.8 per cent at the end of the period with penetration level of above 100 per cent being attributed to multiple SIM ownership by consumers whose aim is to take advantage of the competing voice and (or data) plans offered by the various telcos.