Because nearly everything is done online nowadays, chances are you have heard of search engine optimization (SEO). SEO is the way to enhance your online visibility within the world of search engines, especially on Google. But SEO best practices are always changing because the algorithms put forth by the search engines are constantly being updated. So how do you keep up with all the changing digital marketing trends? The answer is simple — stick to the techniques that have been proven to work year after year.
Here are some tried and true SEO tactics to use when boosting your online visibility.
One of the best ways for Google to see whether your website is relevant to your specific industry or niche is to have other websites link to you. This process is called linkbuilding, and can be exceptionally helpful in creating an authoritative website. Every website is ranked by something called a domain rating (DR), and the higher the domain rating, the stronger and more powerful a website is when it links to you. When Google sees that a higher ranked website links to you, this shows that the website trusts you, and in turn, Google can trust you. Eventually, after enough websites link to you, you will start seeing your domain rating grow.
Content is king when it comes to building a quality website. Without content, your website would be nothing. Potential customers come to you in search of information and to find out what your business offers, so why wouldn’t you explain what you do on your website?
When it comes to being as informative as possible, you’ll want to go with marketing copy and blogs. Marketing copy describes your product or services directly on the page where you are selling something. Blogs are easily readable, broader content on your business’s industry and trends. For example, if you are an HVAC services company, a good sales page will detail some different furnaces you offer. A blog page example could be something like “ A Spring Cleaning Checklist for Your HVAC System.”
How do you make sure you target the customers you’re looking to convert? This is where keywords come in. These phrases are what your ideal potential customer will type into the Google search when looking for your business, so you should include them on your website to ensure Google will connect the search phrase to your website. But you will have to research the proper keywords to use to ensure you’re using the best phrases for your industry and your specific location. Luckily, there are plenty of ways you can research keywords to easily use them on your website.
Using social media
Everything is connected online, and that includes all of your social profiles. More and more customers have turned to social profiles to find more information than ever before, so it only makes sense you include all the same information about your website on your Facebook, Instagram, and Twitter. You’ll also want to interact with potential customers online through your social accounts, not only so they can see a face behind the name, but so they can build trust in your brand. It is easy to link all of your profiles onto your website, so don’t forget to do it.
With these three simple techniques, your SEO practices will work to give your business the online visibility you deserve. Just be patient, because SEO takes time, but it is worth the effort.
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