GeoPoll has announced the launch of its SMS API, which will allow companies to leverage the research firm’s wide SMS connectivity throughout emerging markets. Over the past 7 years, GeoPoll has built a network of connectivity across Africa, Asia, and the Middle East, and is directly connected to over 85 mobile network operators across these regions. These integrations allow GeoPoll to send and receive SMS messages seamlessly, at no cost to the end-user, and has enabled us to build our strong reputation as a surveying platform among our database of users.
“We are pleased to now offer our SMS connectivity in 27 countries to clients who want to tap into our integrations while using their own software to send surveys, emergency communications, and more. GeoPoll’s SMS API is unique in that it enables both one-way and two-way messaging and includes shortcodes that make messages free for mobile users to receive and reply to – which is vital in countries where airtime credit is a valuable commodity,” states Roxana Elliot on the firm’s blog.
Users of GeoPoll’s SMS API have multiple ways to initiate a one- or two-way SMS session with their desired audience:
- Send messages to their own database of phone numbers, such as aid beneficiaries or program participants
- Leverage GeoPoll’s user database to send messages to audiences targeted by location and demographics
- Prompt users to initiate a session through a text-in keyword distributed on product packaging or through another form of communication – for example, “Text SURVEY to 70555”, which would prompt a trigger and initiate a session
Once a session is established, all messages received from a user will be delivered to the client until the session expires after a specified period of time. The number of messages sent/received, billing details, and more can be managed through GeoPoll’s portal.
This video below shows an example of a user-initiated session and survey flow:
By using GeoPoll’s SMS API, clients are able to take advantage of GeoPoll’s pre-negotiated, competitive rates for message sending in countries that are often underserved by other providers, including the DRC, Ethiopia, Ghana, Ivory Coast, Kenya, Senegal, South Africa, and South Sudan.
“We have navigated regulations and completed time-consuming technical integrations with multiple leading mobile network operators in each of these countries, and now other organizations can leverage GeoPoll’s connectivity without going through the hassle of completing their own integration or managing their own shortcodes…
We’re excited to see how other organizations will utilize our vast network of SMS connectivity in emerging regions,” added Elliot.