Samsung has introduced 8K QLED TVs in the Kenyan market. 8K QLED TV is a more superior type of QLED with advanced picture quality, providing a greater sense of realism and depth.
Further, the company has announced that its 2019 QLED 8K TV lineup is now available at selected stores in Nairobi. Powered by Samsung’s proprietary Quantum Processor, the 2019 QLED TV line-up features more screen size options, stunning picture quality enhancements, dazzling colours from every angle, exciting new design elements and intuitive smart TV upgrades.
(TOP: Director of Makarim Limited, Nasser Ahmed, – left – with Samuel Odhiambo, Head of Consumer Electronics Unit, Samsung East Africa – second left – and Hot point Appliances’ Head of Audio Visual, Bharghar Joshi, – second right – and E-zone Manager, Rahul Maheta, during the launch of the 8K QLED TVs in Kenya).
“We are pleased to introduce QLED 8K TVs to consumers in Kenya. 8K is a much more superior type of QLED TV. True 8K resolution will plunge our customers into the detail of every scene with 4 times the resolution of 4K. At Samsung, we are committed to continuous innovation in order to deliver unparalleled at-home viewing experience,” said Samuel Odhiambo Manager, Consumer Electronics Division, Samsung Electronics.
Its AI technologies can instantly upscale any 4K or lower resolution content, therefore consumers need not worry that there is not enough 8K content available. QLED 8K offers a much more realistic, three-dimensional visual experience with a deeper perspective. It presents the objects in pictures and maximizes the distance between them to create a look of real depth. In terms of resolution, QLED 8K TVs are very powerful with every frame offering 33million pixels.
“With Artificial Intelligence, discover details you didn’t know existed and relive moments in newfound clarity and depth,” added Odhiambo
Samsung first launched QLED globally in 2017. The 2019 QLED line is designed for users who want the best combination of picture quality, smart TV capabilities and design.
The 2019 Q80 feature ‘Ultra Viewing Angle’ technology, which restructures the TV’s panels so the backlight passes through the panel with lights evenly onto the screen. Engineered to reduce glare and enhance colour, Ultra Viewing Angle provides a vibrant picture regardless of where you’re sitting. In addition, Q80, and Q900 models offer Direct Full Array technology that uses a panel featuring concentrated zones of precision-controlled LEDs. These LEDs adjust automatically to display deeper blacks and purer whites, delivering stunning images with pristine contrast.
Q900 Series 8K TVs incorporate Samsung’s proprietary Quantum Processor 8K, which up-scales lower resolution content. Depending on the content, it can allow for playback close to crystal clear 8K. This year’s models also utilise the Quantum Processor 8K that optimises audio and video to the specific content on the screen. It can create an even more detailed sound experience by tailoring the audio settings to the specific layout of the room. Samsung’s new QLED 4K models also feature their own proprietary Quantum Processor 4K, which can use AI upscaling to deliver improved brightness, picture quality and sound optimised for each scene.
Samsung’s 2019 QLED range takes the user experience to the next level by offering iTunes Movies and TV Shows and Apple Airplay 2 support. Support on 2018 Samsung Smart TVs will be made available via firmware update. In an industry first, a new iTunes Movies and TV Shows app will debut on Samsung Smart TVs in more than 100 countries. Airplay 2 support will be available soon on Samsung Smart TVs in 190 countries worldwide.
Using the new iTunes Movies and TV Shows app on Samsung Smart TVs, Samsung customers can access their existing iTunes library and browse the iTunes Store to buy or rent from a selection of hundreds of thousands of movies and TV episodes – including the largest selection of 4K HDR movies. iTunes Movies and TV Shows will work seamlessly with Samsung’s Smart TV Services, the new Voice Command and Search, to create a consistent experience across Samsung’s platform. With Airplay 2 support, Samsung customers will be able to effortlessly play videos, photos, music, podcasts and more from Apple devices directly to Samsung Smart TVs, including QLED 4K and 8K TVs as well as other Samsung UHD and HD models.
2019 Samsung Smart TVs offer even more ways for users to discover and watch content. It features an improved AI algorithm that leverages a user’s subscription services, favourite content, and TV viewing habits to offer customised recommendations about what to watch. Users will be able to leverage the new Voice Command on 2019 QLED TVs and soon use Amazon Alexa and the Google Assistant to easily control their TVs and access their content through voice commands. They can quickly and easily navigate their content with Samsung’s One Remote. And with the addition of Far Field Voice Capability on the One Remote, users can use voice commands to control their TV even if they are across the room from their remote.
Real Game Enhancer optimises the gaming experience through a unique set of gaming features. This year, Real Game Enhancer features AMD Radeon Free sync™ variable refresh rate technology, which helps prevent tearing and stuttering, as well as Game Motion Plus, which removes motion blur and judder. Real Game Enhancer combines these technical innovations with Auto Game Mode, which minimises input lag on compatible devices. It also includes AI-based audio and video enhancements that optimise the settings to delivering cinematic sound and smooth, lifelike visuals that can remain clear even during bright and dark scenes. Ambient Mode complements any living space by turning a blank screen into a decorative or informational display when the TV is not in active use. It can provide useful daily information, like the time, weather forecast, or that day’s headlines. It can also display artistic content like photos and works of art. This year, Ambient Mode offers users an even greater variety of artistic and decorative pieces for the home, through new decorative patterns, photos, and artwork and mattes, as well as new ways to display information on the TV.
Samsung’s QLED line-up offers 4K and 8K models in a range of sizes. The QLED 8K Q900 is available in 65”, 75” and 82” sizes while the QLED 4K Q60 line-up also comes in the three size categories, that 65”, 75 and 82”.
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