Huawei has launched the new P30 Pro at Today at IFA2019 in Berlin, Germany. Continuing the HUAWEI P series’ aesthetics design and innovative photography technology, the new P30 Pro boasts fashionable enhancements in colour design and improved photographic and video editing functions.
The New P30 Pro will be available globally from September 20, 2019 and the upgraded device also supports EMUI10.
Richard Yu, CEO of Huawei Consumer BG, said: “HUAWEI P30 series has remained a consumer favorite for the past six months with sales exceeding 16.5 million units. This figure is 53% higher than that of the HUAWEI P20 series. The new P30 Pro will deliver a new photographic experience to the user and create a richer, and more exciting consumer experience with its pleasing colour scheme and dual texture design.”
Inspired by nature, the new P30 Pro’s brings consumers two new colour schemes to choose from – Mystic Blue which is reminiscent of the sea reflecting the sky, and Misty Lavender which is akin to a beach under the sunset.
The new P30 Pro achieves a smooth transition between the glossy and matte finish by using the two textures to form a layered collision and an intense visual effect that solves the problems presented by a large glass back panel.
The smartphone’s camera lens area is designed with a high-gloss surface, while the handheld area is matte to avoid fingerprints.
A new super night selfie function has been added to the night view mode, to brighten and beautify faces at night – making the cheeks look more natural and contouring more three dimensional. At the same time, it lowers brightness of the light source in the background, and improves the detail of the dark area, without overexposing the background highlight to achieve a natural, three-dimensional, refined selfie at night and better night shots in portrait mode.
The all new upgraded HUAWEI Vlog AI editing function supports a manual self-creation function that lets one create music videos from photos and videos in their gallery with a single click. Once the video is automatically generated, one can customize it further with their favorite music, filters, effects and movie scales and even add more clips.
The super portrait mode brings a professional aperture blur effect, making the main character to standout in the background while showing excellent layering, expressiveness and artistic beauty. The ToF Camera, with it’s precise depth perception capability works with an AI algorithm to achieve hair strand-levels of detail and natural simplification. The nuances stand out from the folds of clothes to the contours of the face to make anyone in the portrait stand out from the soft and smooth background.
HUAWEI P30 Series users around the globe will take the lead in upgrading to the all-new EMUI10 operating system. By employing distributed technology, EMUI10 can offer users a more refined all-scenario smart experience. Designed on the basis of human factor research EMUI10 aims to create comfortable experience.
The magazine style design leaves a great deal of space to bring about a more transparent and open feeling. Additionally, the large font grid creates a more concentrated visual focus in in order to remove complexity and make the display more accurate. This extends to the aesthetic design of the settings, calendar, contact list and other interfaces to enhance the user’s visual experience.
In dark mode, soft light protects your eyes from glare without a simple colour reversal. Huawei conducted tests on user reading efficiency to create the most comfortable background colour contrast, character contrast and spatial contrast for dark mode. Based on customer research, everything from the background padding to the text icons has been created to offer a more comfortable and immersive reading experience.
Exploring the laws of nature, EMUI10 looks to the core principles of dynamic design for the visually pleasing curved trajectory and spring back effect. The addition of flexible touch, curved movement and comfortable transitions allows users to enjoy an all around smooth visual and haptic experience.
EMUI10 also brings an upgraded wireless display system – “multi-screen collaboration”, which breaks the boundaries between Windows and Android from the system level. This makes seamless collaboration between PC and mobile phones a reality with multi-screen interaction, drag and drop between devices. One can now make full use of a large notebook screen and peripherals such as a mouse or keyboard.