DStv and GOtv viewers from Ghana, Kenya, South Africa and Zimbabwe will, in the New Year, get to enjoy a new talent search reality show.
From January 12, 2020, Old Mutual’s Amazing Voices, a pan-African singing competition, will premiere on Multichoice with contestants from nine African cities – Accra, Kumasi, Mombasa, Nairobi, Bulawayo, Harare, Cape Town, Durban and Johannesburg, – with the contestants competing against each other for the grand prize of US $100,000 (R1.5 million or Kshs 10 million). The show will run for 13 weeks until April 5, 2020.
“Reality TV will never be the same again! Amazing Voices will take viewers on the musical journey with hopefuls from four African countries set to showcase their talents across three genres. This will make for compelling viewing and entertainment like never before and we are glad that the show will premiere on our platforms as this reaffirms Multichoice as Africa’s best storyteller,” says Nkateko Mabaso, the CEO of M-Net.
The show will seek to unearth unsigned music groups across three genres – gospel, pop and rhythm and blues (R&B) with amazing voices.
The show will see celebrity selectors from each of the four countries selecting three groups from each genre after mass auditions to steer them through the elimination round before the winning group is chosen.
The show will kick-off with mass auditions then shortlisted groups will advance to the home ground battle, which will be the elimination stage. After the elimination phase, three groups will advance to the grand stage where they will sing it out to win the main prize, in Johannesburg.
“Old Mutual is excited to be the title sponsor for a show we believe will bring Africa together in a unique and uplifting way. We believe that music is a universal language which is why it forms the basis of our business’s strategic sponsorship focus. Now, more than ever, we believe that the continent is ready for the unifying experience and amplification of talent we know Amazing Voices is going to deliver”, says Vuyo Lee, Chief Marketing Officer at Old Mutual.
The show will be broadcast on Mzansi Magic, Mzansi Wethu, Africa Magic, Maisha Magic East and Zambezi Magic at 17:00CAT.
- Kumasi Kosados Arena Hotel 01 October 2019
- Accra Christ the king Parish Hall 04 October 2019
- Mombasa Reef Hotel 08 October 2019
- Nairobi UAP Old Mutual 11 October 2019
- Bulawayo City Hall 15 October 2019
- Harare Monomotapa Hotel 18 October 2019
- Cape Town Old Mutual Pinelands 22 October 2019
- Durban The Playhouse 25 October 2019
- Johannesburg AMPD Studios 28 October 2019
Mzansi Magic is M-Net’s local offering in South Africa. It’s available to DStv customers on DStv Premium, DStv Compact Plus and DStv Compact on channel 161.
Maisha Magic East Channel 158 is DStv’s local Channel in the Kenyan market. It is a 24-hour General Entertainment Channel specifically targeted at Kenyan mass market audiences. Maisha Magic East is also available on GOtv channel 4.
Africa Magic Family (DStv channel 154 and GOtv channel 2) is a familiar channel for viewers on the continent and jam-packed with stars and stories.
Zambezi Magic, channel 162 on DStv, is a hyper-local channel that offers a mix of locally produced content for six markets in Southern Africa (Zambia, Zimbabwe, Namibia, Botswana, Malawi, and Swaziland).
Old Mutual offers a broad spectrum of financial solutions to retail and corporate customers across key market segments in 14 countries across the continent.