Panasonic’s new online drive targets to plant over 1,000 trees in Tanzania and Europe

Panasonic TOUGHBOOK is encouraging European channel partners to grow their business by using its new-look partner portal and by helping to plant over 1,000 trees in Europe and Tanzania in support of ForestNation’s campaign to help alleviate hunger, poverty and deforestation.

To encourage its channel partners to use the portal for learning, marketing support and registering deals, Panasonic TOUGHBOOK is sending a grow a tree kit, with its own unique log-in code for the portal, to more than 500 partners. When the channel partner uses the code, Panasonic, via ForestNation’s campaign, will automatically plant another tree in Tanzania.

“We thought the chance to grow new trees alongside growing our business with our European channel partners was an irresistible opportunity,” said Stefan Petterson, Panasonic TOUGHBOOK’s Channel Sales Manager for Europe. “By using the new Panasonic TOUGHBOOK partner portal our specialist rugged notebook, tablet and handheld resellers, along with our Independent Software Vendors (ISVs), have the chance to boost their new business pipeline and secure valuable marketing and technical sales support whilst helping communities and the environment in Europe and Africa.”

Refreshing the Panasonic TOUGHBOOK European Channel programme has been one of Stefan’s key priorities since taking the Channel Sales Manager role in the summer. Stefan has spent more than 10 years with Panasonic TOUGHBOOK in commercial positions and more than 30 years in the mobile computing industry. As part of the refresh, the channel business has been segmented into three distinct areas with the Engage Programme for rugged notebook and tablets partners, the Edge Programme for rugged handheld partners and the ISV programme for specialist software application partners.

The portal will provide partners with the latest product roadmap information to help respond to customer enquiries faster, as well as making the marketing, sales and fulfilment process more efficient. Panasonic has also refreshed its TOUGHBOOK University programme to help partners strengthen their knowledge on products and solutions using e-learning tools and webinars.

Panasonic Corporation is develops diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. The company, which celebrated its 100th anniversary in 2018, operates 582 subsidiaries and 87 associated companies worldwide. PSCEU is made up of six product categories: Broadcast & ProAV; Communication Solutions; Mobile Solutions Business Division; Industrial Medical Vision; Security Solutions; and Visual System Solutions.


Be the first to comment

Leave a Reply

Your email address will not be published.


This site uses Akismet to reduce spam. Learn how your comment data is processed.