Kenyans can now live stream sports content from Showmax




Showmax has branched out and added both pre-recorded and live sport content to its current line-up of TV series, movies, kids’ shows and documentaries. The new sports content includes live streaming of selected events from top international football leagues, athletics, motorsport, tennis, golf, and EFC (Extreme Fighting Championship).

In addition to this, the sport section features extended highlights from major events including the Rugby World Cup and popular magazine shows including the following:

  • Africa Sport On
  • Soccer Africa
  • What a Weekend
  • First XV
  • Inside Edge
  • Extra Cover
  • Final Whistle
  • EFC Insider

In October, Showmax has taken things further, scheduling two marathons and 13 live football matches between now and the end of the month from the English Premier League, Italy’s Serie A, Spain’s La Liga, and the UEFA Euro 2020 qualifiers. The October lineup includes:

15 Oct   UEFA Euro 2020 Qualifiers: Switzerland vs Republic of Ireland

18 Oct   La Liga: Granada vs Osasuna

19 Oct   Premier League: Tottenham Hotspur vs Watford

19 Oct   La Liga: Mallorca vs Real Madrid

20 Oct   Amsterdam Marathon

20 Oct   Serie A: Sampdoria vs Roma

20 Oct   Serie A: Parma vs Genoa

21 Oct   Premier League: Sheffield United vs Arsenal

25 Oct   La Liga: Villarreal vs Alaves

26 Oct   Serie A: Inter Milan vs Parma

26 Oct   West Ham United vs Sheffield United

27 Oct   Frankfurt Marathon

27 Oct   La Liga   Celta Vigo vs Real Sociedad

27 Oct   Serie A: Torino vs Cagliari

27 Oct   Premier League: Norwich Vs Manchester United

Speaking about sport on Showmax, Niclas Ekdahl, CEO of MultiChoice’s Connected Video division, said: “It’s early days for sport on Showmax – at the moment, we’re in a testing phase to gauge interest. We’ll be trying a bunch of different content to see what works and see how people interact with it.

“There are now three major content legs to Showmax. First, we’ve got international smash hits from the likes of HBO, the people who brought the world Game of Thrones. Second, we’re the home of African content with a huge catalogue of top-flight local shows and movies. And now with sport we’ve added a unique third leg, something that we think clearly sets Showmax apart and gives us the competitive edge.”

The new sport section is available on most Showmax apps and platforms.

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