Visa has appointed Corine Mbiaketcha as Vice President and Country Manager for Visa in East Africa, effective November 5, 2019. Corine joins Visa from Oracle where she was the Country Leader, Kenya Hub and Managing Director for Technology.
In her role, Corine will lead the team based in Nairobi to drive core business growth in Kenya, Uganda, Tanzania, Rwanda, Mauritius and Ethiopia which are key markets among her 13 East African countries portfolio. She will be responsible for the overall strategy in the region, including building long-term relationships with clients, regulators and other key stakeholders to drive the adoption of cashless payments.
Speaking about the appointment, Aida Diarra, Senior Vice President, Group Country Manager, Visa Sub Saharan Africa said: “We are excited to welcome Corine to the Visa team. Corine is a recognized and passionate leader in the region’s technology industry, having led Oracle’s business in East Africa. She is a visionary senior leader with a passion for using technology to strengthen Africa’s economic development, this expertise will be critical to Visa’s strategy in Sub Saharan Africa. She has worked with a broad range of stakeholders across various sectors including technology and the financial services industry as well as regulators and financial institutions. Corine joins Visa at a great time to help drive East Africa’s move away from cash into more reliable, secure and innovative forms of digital payments as well as drive engagement with non-traditional partners in fintech.”
Corine Mbiaketcha said: ‘Visa’s promise is to bring the benefits of electronic payments to everyone, everywhere. Nowhere is that a more exciting challenge than in East Africa and the wider region, where we have a wonderful opportunity to combine technology and partnerships with a broad range of people to drive truly transformational change in the way that the economy transacts. I am excited to join the Visa team, and I am looking forward to meeting and engaging with our stakeholders and partners.”
Prior to her leadership role at Oracle, Corine worked in various roles at Oracle over a 10-year period, where her responsibilities spanned sales and Go to Market strategy, leading to a regional Director role for Technology in 2005 and the Country Leader role from 2017.
Diarra added; “Corine’s appointment reflects the importance Visa places on this region and client business. We are ambitious with the opportunities ahead of us and see huge potential across all the markets we serve in Africa. We look forward to building on some of the recent successes we have had in digitizing commerce in the region, such as launching QR-based mobile payments in Tanzania and Kenya”.