Kenya Film Commission has signed a deal with digital TV firm StarTimes Kenya forging a strategic partnership ahead of the ninth edition of the Kalasha International Film and TV Awards, – an annual event by the Commission that celebrates exceptional talent in Film and TV.
The Commission has identified StarTimes ON, an online mobile application as a strategic platform where the shortlisted films will be uploaded for viewing and public voting from October 30 to November 30, 2019 ahead of the ninth edition of Kalasha International Film and TV Awards.
(TOP: Kenya Film Commission CEO Timothy Owase – left – and StarTimes Kenya acting CEO Hanson Wang – right – shortly after signing of the MoU ahead of the ninth edition of the Kalasha International Film and TV awards where for the first time since inception, the awards will leverage on StarTimes ON, a mobile app for public screening and voting for the shortlisted films).
StarTimes ON through its Pan Africa Online Film Festival (PAOFF) presents a unique platform for purposes of growing the awareness and public views of shortlisted Kalasha awards entries within and beyond the Kenyan borders while making the voting process as transparent as possible.
The application will be the only online voting application for the awards where entries prepared by Kenya Film Commission will be uploaded. The public will then have an opportunity to watch and vote for their favorite films on the application during the specified voting period ahead of the awards ceremony set for 30th November.
Speaking during the MoU signing ceremony, Timothy Owase, the CEO at the Kenya Film Commission noted: “As a Commission, we welcome such investments by private sector into the industry. This will boost the audiovisual industry in the country, empower filmmakers and make filmmaking a rewarding venture. The partnership opens a broader market for our local filmmakers to showcase their talent with the platform also ensuring that our content can traverse our borders thus exerting a great sphere of influence in the region.”
On his part, StarTimes acting CEO Hanson Wang said: “This partnership will see the awards, for the very first time since inception, leverage on technology during the public screening and voting for the shortlisted films. StarTimes Media will customize requisite interface on StarTimes ON for the shortlisted films for Kalasha International Film and TV Awards thereby opening up the awards beyond the Kenyan boarders while making the voting process very transparent,”.
StarTimes Media will also sponsor 34 categories in the Kalasha International Film and TV Awards 2019 with StarTimes 43” Digital TV set, Star Times Solar panels and StarTimes set top boxes.
Star Times Media will secure intellectual property rights for the submitted entries and remit royalties in the event that the submitted films shortlisted for inclusion in the screening and voting are broadcast on StarTimes ON beyond the duration of the awards, that is, after November 30, 2019.
StarTimes ON is a mobile application owned by StarTimes Group, with over 17 million downloads in Africa, one million of which are from Kenya.