Canon hosts Discovery Week sessions in Côte d’Ivoire to interact with photographers




Imaging solutions vendor Canon has announced the launch of Canon Discovery Week Côte d’Ivoire, a series of events dedicated to photographers of all experience levels in the West African nation.

Cannon Discovery Week aims to strengthen the connection between the Canon team and Canon users with a range of workshops, field trips, roadshows, and free services available. Canon staff and special guests offer advice and share best practice with participants but also learn from Canon users in order to improve products and services for the future.

(TOP: Amine Djouahra, Sales & Marketing Director for B2C, Canon Central and North Africa).

The Discovery Week will start with the opening of a service center, the first of its kind in francophone West Africa, which is supported by extensive and continuous training of dedicated Engineers, modern tools and equipment’s. Professional photo- and videographers will be able to get in-country fast, efficient and professional repairs on their sophisticated Canon camera and lens products, including All Canon DSLR cameras purchased from authorized channels in Cote D’Ivoire which have a 2 years warranty.

On Thursday, October 24, 2019, participants had the opportunity to discover a new passion for photography on an urban photo walk lead by Canon experts. The inspirational two-hour photo journey wound through the district of Treichville, one of the liveliest neighborhoods in Abidjan.

The Canon team will be running a series of workshops throughout Discovery Week to share ideas and skills with users of all levels. These workshops will take participants through the fundamental concepts and on to advanced techniques used by professional photographers and videographers. Attendees will be given time to learn from experts and discover the cutting-edge performance of Canon cameras designed for all experience levels.

Throughout Discovery Week, Canon will be offering free camera checks and cleaning services at the AITEK HQ for all Canon users. Canon cameras can handle the wild and dynamic environments that our photographers put them through, but the equipment also needs to be looked after. Running from Wednesday October 23 to Friday 25, the complimentary camera inspection and cleaning service sessions aim to help users discover the value of keeping their Canon cameras in perfect condition.

During all the activities organised by Canon, attendees had the opportunity to test the brand’s latest devices that will be showcased.

Canon has a long and strong relationship with Côte d’Ivoire, maintained through important community-focused events like Discovery Week — just one part of a pan-Africa educational program by Canon. Through these and other activities, Canon is committed to identifying young photographers and film-makers across Africa, enabling them to develop their passions and elevate the whole continent.

“Canon has become a trusted partner and is committed to pursuing its growth and development opportunities in Côte d’Ivoire which represent an important market in West Africa region” says Amine Djouahra, Sales & Marketing Director – B2C, Canon Central and North Africa. “Canon Discovery Week with series of different engaging activities enables us to interact with users directly, understand their needs, and show them what our latest products can do. It’s a chance for the local Canon community, both staff and users, to get together to celebrate the joy of photography in this beautiful country.”

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