On-demand courier service company Glovo, which links motorcycle riders to consumers wishing to buy and deliver products, has partnered with News Cafe in a move aimed at expanding their market footprint in the country. The firm, which uses an app to enable its deliveries, has partnered with the South African franchise to enable it to cater to varied clients.
Speaking during the partnership announcement, William Benthall, the Glovo GM for Kenya, said that the move will benefit News Cafe’s customers through enhancing the efficiency of service delivery while also positioning Glovo as a trusted delivery partner to use.
(TOP: A News Cafe outlet in Nairobi. Customers can now order food from the outlets and have them delivered by Glovo riders).
“We are proud of this partnership and we look forward to delivering News Cafe products to our consumers spread across Nairobi. We know how niche the News Cafe customer is and it is a great pleasure for us to be able to offer our services to this particular market segment,” said Benthall.
“Our desire to be the top-of-mind delivery app necessitated our entry into this partnership and we look forward to enabling our new consumer base access News Cafe products from wherever they are in Nairobi. We believe that this partnership will help us achieve our broader strategy of being a one-stop-shop for all our customer’s needs and deliveries,” he added.
The partnership with News Cafe shows Glovo’s intent to link its customers to an ever-expanding portfolio of niche outlets including Java House Africa, Artcaffe, Simbisa Brands, Zucchini Greengrocers, Naivas and Onn the Way Supermarkets.
Glovo is an app that allows one to buy, collect and send any product within the same city at a time. It has more than 5.5 million unique users and 16,000 associated partners. Glovo operates in 124 cities across 21 countries, including EEMEA, LATAM, and most recently in Sub Saharan Africa.
Glovo currently employs over 1,000 people globally, with over 400 within its Barcelona head offices, and over 35,000 others in other markets indirectly earning an income from the platform.