FarmSmart app launched to provide essential information to farmers in Kenya and Africa




FarmSmart, in partnership with London-based technical consultancy Amido, has launched a mobile application that shares essential, sustainable and climate-smart farming knowledge to smallholder farmers. Providing tailored recommendations for farmers based on location, soil-type, season and irrigation access, the app provides a powerful source of knowledge to smallholder farmers online and offline.

FarmSmart is an app that launched in Kenya in October 2019. Its aim is to build the farming capacity of people across Africa, initially targeting young people in Kenya (and eventually globally) who are seeking to get more from their land.

The mobile application has a range of features that will enable farmers to track their finances, connect with other farmers, and eventually support them to sell their produce on the open market. With an easy to use UX, the app provides an immersive learning experience, taking the user through all stages of the growing process, including identifying pests and diseases, making organic pesticides, right through to post harvest tips.

In addition, the app includes links to chat groups, allowing the farmers to communicate, share information and eventually sell their produce on the market; and all this is presented through an accessible, simple, intuitive and progressive interface.

“At Amido we believe that technology, and particularly its ability to empower people with greater knowledge and understanding of the world around them, has a massive role to play in helping us live more sustainable, and have a low impact and environmentally responsible life.” said Amido CEO, Alan Walsh. “The FarmSmart project has been a very significant CSR investment and is an example of the way in which our technology has a positive impact, by helping embed sustainability into communities all around the world.”

“FarmSmart is a powerful tool that revolutionises how organisations working with farmers disseminate sustainable farming content. For farmers, it recommends what to grow and takes them step by step through how to grow the recommended plot or crop. Through its easy to use platform and immersive content, FarmSmart is about empowering anyone to be an agri-entrepreneur,” said FarmSmart’s founder Alia Malik.

The app is free for users and works through a unique recommendations’ engine, where, via a chatbot, the user will give their plot size, location season and soil type. Based on the data provided during sign up, the app recommends a list of crops and crop rotations the user could follow – providing step-by-step guides through each stage. The app enables farmers to track their finances and support them to sell their produce on the open market.

FarmSmart aims to develop the capacity of smallholder farmers to thrive off any plot of land. Users can download the FarmSmart app from Google Play Store by searching or by visiting the FarmSmart website.

Amido is an independent technical consultancy that delivers intelligent solutions to drive innovation, growth and operational efficiency. The firm’s cloud-native approach enables and accelerates digital transformation, helping organisations to continuously deliver at scale. With proven experience across multiple sectors, Amido is trusted by some of the world’s most powerful brands to future proof their technology investments. Now marking 10 years in operations, Amido has over 140 consultants, engineers, analysts and project managers based in its offices in London and Manchester.

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