Jumia Kenya expects 16 million visits during this year’s Black Friday sale

Jumia expects 16 million visits from Kenyans to the platform during this year’s Black Friday sale to secure deals ahead of the shopping season.

The promo period run from November 8 – 29, 2019 with the theme: The Biggest Save of the Year– as it is the biggest annual sale, across all products on the website. There will be deals of up to 90% off on 10 million products, offered by major brands such as Nivea, Samsung, Jameson, Hotpoint, Huggies, Unilever, Maybelline and Uka.

“Our teams have been working hand in hand with vendors to offer our customers the best Black Friday. We will feature once-in-a-year discounts across 10 million products, so there is something for everyone. The biggest deals will be exclusively on the Jumia app – so download it now!” said Jumia Kenya CEO, Sam Chappatte.

Customers are encouraged to download the app to benefit from the best deals over the campaign. Over 2019, the share of Jumia’s sales originating from the app has continued to grow – reaching 48% in October from 30% in January. Desktop traffic share (from laptops) has dropped to less than 20%, reflecting the popularity of smartphones.

App-only deals will include discount vouchers, flash sales, golden tickets (Kshs 50,000 vouchers) and exclusive deals like Mbuzi for Kshs 1,000 and motorbikes (boda boda) at Kshs 100.

Jumia customers will get free 6GB Airtel data, when they purchase smartphones from Jumia’s warehouse (Jumia Express), and up to an additional 10% off when you pay with Airtel Money.

Google estimates that Kenya had 13 million active internet users in 2018, major campaigns like Black Friday are widely seen to help digitize the economy – providing a reason for customers to log on to save time and money.

This year’s Black Friday is expected to be the most inclusive yet, following the reduction in delivery fees across the country & with delivery capacity increases thanks to the partnerships with Posta and Wells Fargo.

To avoid disappointment this Black Friday, customers are advised to:

  • Download the Jumia App to access the best app-only deals!
  • Visit the Jumia site daily at 9 am to check out the Deals of the Day. And not miss out on Furahidays for extra surprises (November 8,15, 22 and, 29)
  • Visit Jumia’s offline stores in Nairobi, Mombasa, Eldoret, Nakuru and Kisumu for any enquiries or place their orders over the phone by calling 0711011011


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