Greenlight Planet, a provider of pay-as-you-go solar products, has partnered with major telecom operators in Africa. Recognizing the natural synergy between the telecom and pay-as-you-go solar industries, the company is pursuing a strong telecom-focused strategy that aims to have a far-reaching impact on more than 600 million unelectrified consumers across the African continent.
The company has collaborated with more than fifteen telecom operators, banks and payment gateways to make Sun King products more affordable and accessible for rural individuals, increasing long-term value for a common consumer base. Full-fledged sales and distribution partnerships have been launched with three telecom operators, Vodacom (Tanzania), Orange (Burkina Faso) and Telma (Madagascar), to enable sales of solar-powered energy solutions through each operator’s subscriber base and mobile money channels.
In addition, Greenlight Planet has integrated its PAYG technology platform with leading mobile money providers across sub-Saharan Africa, enabling consumers to make continuous installment payments in a secure and simple way. Greenlight Planet establishes unique operating models with each telecom partner to best serve and work with each service provider’s strategic goals, local business model and competitive landscape.
Dhaval Radia, the Senior VP at Greenlight Planet, says: “The time is right for telecoms to look beyond their traditional revenue earning models and explore innovative partnerships that can lead to a sustained increase in ARPU and customer retention. By expanding to rural consumer segments with value-added services such as PAYG solar products for daily energy and infotainment, telecom operators can help deliver higher value to their customer base.” Recent collaborations between PAYG solar companies and telecom operators have demonstrated that PAYG solar customers are amongst the most active profiles of mobile money users in sub-Saharan Africa, many opening their first mobile money account specifically to purchase a PAYG solar home system.
About 98 percent of Greenlight Planet’s PAYG customers make roughly 60 mobile money payments between $2 and $5 each over a period of twelve to twenty-four months to complete their installment payment plans for a PAYG solar device. The company has processed nearly 40 million mobile money payments from customers in Africa in the last three years.
With more than 100 million mobile money subscribers, and nearly 600 million people that lack reliable access to electricity on the African continent, opportunities for the telecom and distributed energy sectors to join forces remain tremendous. Since inception, Greenlight Planet has installed nearly 6 million solar products, benefitting over 24 million individuals, across sub-Saharan Africa through its direct distribution channels in Kenya, Nigeria, Tanzania, and Uganda and through more than 200 strategic alliances in 32 countries across the African continent.
Greenlight Planet has sold over 12 million Sun King solar home energy products to off-grid households around the world. Greenlight Planet reaches remote, off-grid customers through a unique business model involving a vast network of micro-entrepreneurs, more than 300 global strategic distribution partners, and its EasyBuy installment payment technology that makes safe, high-quality solar energy products affordable for all. Greenlight Planet’s Sun King products are currently installed in over 65 countries and serve more than 50 million beneficiaries.