StarTimes to add three new local shows on Rembo TV ahead of festive season

Pay TV company StarTimes Media has announced a subscriber retention strategy that will see more local content available on the platform. At the same time, subscribers on both terrestrial and satellite platforms will now get automatic upgrades to higher bouquets at the cost of a lower bouquet for the first two weeks upon renewal of their monthly bouquet of choice.

The digital television company is set to introduce three fresh local shows during the festive period namely Next Superstar, Nira and Paper boat which will be available on Rembo TV, the broadcaster’s exclusive local content channel.

(TOP: Aldrine Nsubuga, StarTimes Media regional marketing director – right – emphasizes details of a campaign that will see subscribers access more local content and bouquet upgrades with a 25% discount on set top boxes from November to January 2020. Looking on is Mr. Michael Mwai – left – the company’s content director).

While making the announcement, StarTimes Regional Director of Marketing Aldrine Nsubuga noted that in addition to the fresh local content, for every monthly subscription made on the Nyota bouquet, subscribers will access Basic bouquet for the initial two weeks, while subscribers enrolling to Basic will also qualify for the automatic upgrade to Classic for the first two weeks at no extra cost.

“We acknowledge the need to progressively grow value for our subscribers which has advised our new campaign to offer them access to more premium channels at the cost of lower bouquets while still increasing our investment in local productions key in not only being competitive on price but also with the premium local content that will be available on our platform moving forward,” noted Nsubuga.

Nova bouquet Subscribers on the satellite television platform will also access the upgrade service where they will be upgraded to Smart bouquet for the first two weeks while Smart bouquet subscribers will be upgraded to Super bouquet as Super subscriber’s access ten extra days for every monthly subscription made.

StarTimes has also extended a 25% price drop for the company’s terrestrial and satellite set top boxes. The company’s terrestrial pay television set top boxes will now retail at Kshs 1,500 down from Kshs 2,000 inclusive of one month classic bouquet subscription while satellite Combo full kit comprising of a decoder, dish and accessories will now retail at just Kshs 3,000 down from Kshs 4,000 inclusive one month super and classic bouquet subscription.

StarTimes digital television sets will also see their retail price drop by between 10 to 15%, with the 24 inch set with CUM slot now retailing at Kshs 11,999; 24 inch set with CUM card, smartcard and Super bouquet will now retail at Kshs 13,500. The 32-inch digital TV with CUM slot will now retail at Kshs 15,000 while the 32-inch TV with CUM card, smartcard and two months Super bouquet will retail at Kshs 16,500.

The 43 inch digital television sets with CUM slot will now retail at Kshs 28,000; the 43-inch TV with CUM card, smartcard and two months Super bouquet will retails at Kshs 29,500 while the 55-inch Smart digital TV will retail at Kshs 70,000.

“The product discounts will run from November to January 15, 2020 while the subscription upgrades will run till January 31 , 2020 during which period we believe we will experience increased subscription renewals while attracting more subscribers on our platform as Kenyans take advantage of the product discounts,” concluded Nsubuga.


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