Instagram integrated email best practices to boost business




By Karen Anthony

In 2019, there are a few email marketing best practices that you should follow if you want to boost your business as well as the traffic by integrating Instagram along with it. These data and result-driven tips will help you in different aspects such as:

  • Maximize your email marketing efforts
  • Achieve high click-through rates
  • Design more captivating emails and
  • Ensure a boost in the rate of engagement and conversions.

However, you should place yourself in the shoes of the customers to know exactly how they feel when then are bombarded with and find their inboxes inundated with emails that are irrelevant and useless to them and that too on a daily basis.

You will also need to look at the matter from the point of view of a marketer and make sure that your emails:

  • Generate leads
  • Strengthensthe customer relation
  • Increases customer bases
  • Has a high open rate
  • Buildsa long-term and a strong brand loyalty.

This means, you will need to craft mails that are useful and meaningful so that you do not overload them with information and your emails do not get lost in the junk or spams, never seeing the light of the day and being deleted by the customers unopened. For this you may have to renew your approach to email marketing as well to make the cut.

Integrating email and social marketing

The best way to integrate email and social marketing to achieve your business goals is to use Instagram. You can take help from experts like Gramista for that matter if you are new and novice in this respect. Such integration will surely increase the value of email marketing, only if you follow some of the best social marketing strategies.

Knowing a few interesting facts about email marketing will put you in a better position when you want to integrate with Instagram. These are:

  • Email marketing is still the king in the marketing world without any doubt
  • It will provide a RoI of 3800% at the rate of $38 for every $1 spent
  • It will help lead projections down your sales funnel and
  • It will encourage your existing clienteles to spend more time with your site and brand.

So far so good! However, email marketing is not the only thing to focus today as that will not enable you to gain the desired traction in the digital landscape. You will need to focus on other important aspects as well such as:

  • Content marketing
  • Pay-Per-Click ads and
  • The latest tactics followed in the social media by the marketers to achieve your goals.

A recent study has in fact shown that integrating email with social will create the biggest opportunity to build a better and stronger brand awareness.

Deciding the winner

The importance of email marketing has grown exponentially over the past decade, thanks to the social media visitors. A recent study showed that the number of users of social media increased by 320 million till October 2018 and therefore, you can very well imagine the number a year later, today.

However, social media is a channel and not a fad just like email. It can be used to reach your target audience in a much more comprehensive and easier way. In fact, research shows that:

  • 83% of the marketers admit that the social media strategies have played a significant role in the growth of their business and
  • If you compare the RoI of email with social media you will see that email is still and will continue to be a clear winner, and that too by a lot.

At this juncture, just as some other marketers are wondering, you may also think whether social media will replace email. Well, rest assured that emails are not going anywhere, at least in the near future.

Increase user engagement with Instagram marketing

Integrating Instagram with email will only enhance its power and potential to reach out to a larger section of the audience, help you to generate more leads and increase user engagement.

Since branding is your primary concern, you will need to focus on it much more than other aspects. This will help you to:

  • Reach to more consumers
  • Get noticed and
  • Make your emails much different from that of your competitors.

Therefore, invest in your branding efforts, offer and build stronger and more notable association with your customers and cerate a better online presence and impact in the minds of your consumers.

This will ensure that your brand is good enough to compete with every brand in your specific industry niche and beyond. Instagram, being a highly visual tool, will ensure that as that will:

  • Not allow posting any haphazard posts
  • It will make your posts unique with the cute little stickers and useful features
  • Offer your followers new stuff with Instagram stories
  • Align buyer persona with branding
  • Interact with a bigger audience and
  • Diversify or pivot your product.

Just make sure that the email and posts are a unique copy having a catchphrase as our brand objective. This will enable your Instagram audience to notice you.

Attracting new visitors

  • There are few simple and essential ways to follow to attract more visitors and viewers by incorporate email marketing with Instagram.
  • Post quality images of your product that you want to sell. This will boost sales to your potential customers through emails.
  • Provide proper links of your Instagram posts so that your potential customers but do not send these as an attachment of your emails because no one will download it to view later resulting in missed sales opportunities and detrimental to your business interests.
  • Also include both your current and future deals when you integrate the Instagram photos into your emails so that the consumers can know about it quickly and immediately take an action.
  • Customize your images to highlight the discounts, deals and offers especially during festive seasons to draw attention of the visitors and attract new Instagram users.

You may also post images of contest winners to show the mail recipients that they are genuine people. This will build more trust, brand value and new customers.

(Karen Anthony is a social media marketing specialist who has worked with several startups, small businesses and helped them launch effective campaigns to boost their overall online presence and visibility).

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