Anam, a messaging solutions vendor, opens Africa hub in Nairobi, Kenya




Ireland-based Anam Technologies, a mobile messaging solutions vendor, has opened its African headquarters in Nairobi, Kenya. Working through global partnerships with various MNOs including MTN, Orange and Sinch, Anam has already secured 22 networks across 19 countries in Africa including Egypt, Cameroon, Nigeria, Morocco and DRC.

Building out on the company’s current operational presence in Egypt and Nigeria, the new Kenyan office focuses on Sales and Managed Services to support partners and the growing customer base across the continent as well as delivering growth in direct business.

(TOP: Irish Minister for Business, Enterprise and Innovation, Heather Humphreys – left – and Stepehen Ohito, Anam Technologies BDM, – right – during the opening the firm’s Africa head office in Nairobi).

Targeted at Mobile Operators, Anam supplies Messaging solutions focused on A2P revenue growth, security and groupwide efficiencies. Anam wraps a range of specialist services around firewalls, hubs, reporting & visualization technologies to drive revenue, deliver efficiencies and eliminate fraud for Mobile Operators.

Commenting on the opening of the new Africa base, Anam’s Group Chairman Darragh Kelly said: “The potential for Anam across the continent is tremendous and the new African HQ demonstrates our commitment to servicing secured contracts and facilitating future growth. SPAM and unbilled A2P revenue are a major problem, but equally, a huge opportunity for Mobile Network Operators to reap. From experience, Anam estimates that Mobile Network Operators are missing out on income of up to US$1 per subscriber per year in unbilled revenue. Consider an Operator who counts its customers in the tens of millions and the revenue quickly adds up.”

The Anam Africa office will be headed up by Steve Bannon, who joined the Anam Group about two years ago. Bannon has substantial C-level experience within the Mobile Operator sector and joined Anam from Smile in Uganda where he was based for 4 years. Steve spent many years with the Digicel Group across Asia Pacific and the Caribbean where he specialised in establishing and growing Digicel’s business in new markets.

Bannon will be assisted in Anam Africa by Stephen Ohito, the firm’s current Business Development Manager (BDM), who has a very strong background in the international and roaming business from several different stakeholder perspectives including more than 20 years working on the Mobile Operator side.

Anam is a provider of messaging solutions which enable Mobile Operators to optimise their messaging business. With expertise in A2P Monetisation, Security and Hubbing, the company’s systems process billions of messages every day for more than 650 million subscribers drawn from 85 countries.

The firm’s global team of SMS & A2P consultants use firewall, analytics and reporting technologies to generate new revenues from A2P, protect subscribers against SPAM and fraud & deliver operational messaging efficiencies for Mobile Operators including Orange, MTN, Telenor, Deutsche Telekom, Etisalat and Maxis.

Anam is also a recognised SMS Firewall vendor is backed by Enterprise Ireland. It owns worldwide patents for Home Routing (EP 1683375 B1), a technique invented by John Murtagh, Anam CTO in 2006 and fundamental to SMS Firewalls.

Anam is headquartered in Dublin, Ireland and has regional Sales offices in Malaysia and Kenya. The company has additional worldwide support presence in Czech Republic, Egypt, Jamaica, Malta, Nigeria, Russia, Pakistan and Vietnam.

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