Showmax, Multichoice’s Africa’s Subscription video on demand services (SVoD) unit, has launched a revamped mobile app for subscribers in Kenya, Nigeria and South Africa.
The revamped app is part of Showmax drive to change how mobile users access and consume content as the new product, the firm says, is designed specifically for Africa and features African content and live sport as well as TV series, movies and kids’ shows.
The revamped Showmax app comes exactly three years after Showmax launched its services in Kenya in October 2016.
Showmax’s new move is also informed by the fact that existing SVoD services haven’t adequately addressed the needs of the majority of consumers in Africa. The end result, according to the company, is that these services have been out of reach for many, leading to low uptake compared to other regions.
In this regard, Showmax has also unveiled a new mobile plan which costs 50 per cent of the standard Showmax package but still features 100 per cent of the same video content.
Showmax’s content strategy focuses on a combination of four pillars: hit African content, first and exclusive international series, the best kids’ shows, and live sport, including weekly matches from the English Premier League, Italy’s Serie A, and Spain’s La Liga.
The new plan is specifically aimed at consumers who only use smartphones and tablets to watch video content. Video resolution peaks at standard definition to help reduce data consumption, and as a product for the individual, one concurrent stream is included in the plan. The same 14-day free trial and ability to cancel anytime applies. A full comparison of the mobile and standard plans is included in a table below.
Speaking about the launch of the new mobile plan for Africa, Niclas Ekdahl, CEO of the Connected Video division of MultiChoice, said: “This is all about an African service developing a solution that meets the needs of African consumers. Customer feedback consistently points to local content and sport as some of the things that people value most from Showmax. That’s of course on top of the international series, movies, and kids’ shows that are our bread and butter. With all of that content now available in a product designed specifically for mobile usage, we’re doing something no other service can offer.
“On top of that, with groundbreaking deals like our new offer with Vodacom in South Africa, we solve the credit card issue through add-to-bill payment and the data issue by including data directly in the package. We’re looking to launch similar offers in Kenya and Nigeria soon.”
Both the standard and mobile plans include live sport, sport magazine shows and sport documentaries. The 2019 Rugby World Cup Final was streamed live on Showmax earlier this month, and the following is a selection of some of the football due to be live-streamed during the remainder of November:
22 November: Levante vs Mallorca (La Liga)
23 November: Arsenal vs Southampton (Premier League)
24 November: Bologna vs Parma (Serie A)
25 November: Aston Villa vs Newcastle United (Premier League)
29 November: Celta Vigo vs Valladolid (La Liga)
30 November: Fiorentina vs Lecce (Serie A)
30 November: Chelsea vs West Ham United (Premier League)
Showmax’s mobile plan is currently available in Nigeria, Kenya, and South Africa.
Comparison of Showmax plans:
|Price per month
|R49 / N1450 / KSh 375
|R99 / N2900 / KSh 750
|Watch on smartphone or tablet
|Watch on smart TV and computer
|TV series, movies, kids’ shows
|14-day free trial
|Chromecast and AirPlay
|Number of devices
|One registered device
|5 devices can be registered, with 2 able to stream at the same time