Kenya’s PortableVoices in podcast distribution and production deal with Afripods




Kenyan based Media production and podcast start-up PortableVoices has announced a podcast distribution partnership with Afripods, an African focused platform for podcasters with head office in Nairobi.

Under this partnership, Afripods will distribute podcasts produced by Portable Voices Podcast Network as well as co-produce future “Afripods Original” podcasts through Afripods platform and all other distribution channels available pan-Africa and internationally.

Allan Niongira, Portable Voices founder said: ‘‘We’re excited about this new partnership with Afripods. Podcast consumption is really growing in Kenya and across Africa, this new partnership allows us to continue producing more local podcasts. With Afripods as our distribution partner, we will be able to reach more listeners across the region’’

Henrik Barck, founder and CEO of Afripods said: “We are very happy about this partnership with Portable Voices which is our very first such agreement. Allan with his team has made a great impression on me and we look forward to work closely with his team under our ‘Afripods Studios’ concept going forward.”

Over the past decade, there has been a steady rise in podcasts in Africa. Podcasts have become mainstream way for people and even businesses to share their message with the world. In fact, according to recent data from Buzzsprout In 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting.

‘’This data is a clear indication of how huge the market for podcasts is especially in Africa. Audio format is proving to be quite lucrative and is time for marketers to crystallize the sense that podcasting or audio content is an important and powerful marketing platform’’ Nixon Kanali, Portable Voices co-founder said.

In May 2019, PortableVoices opened its first podcast recording studio in Nairobi. The studio serves as an open space for publishers, broadcasters, entertainers, and business information providers to produce high quality encrypted digital audiobooks, podcasts and radio programs.  PortableVoices has also announced plans to expand and modernize the studio to cater for the increased demand for its services.

To listen to podcasts on Afripods, one can download the Afripods app for Android and iOS then search PortableVoices to access all the podcasts. The podcasts are also available on the Afripods website.

Afripods is an innovative, functional, and user-friendly platform for podcast creators, listeners, and advertisers built to amplify the voices of Africa and facilitate the creation of new revenue channels for its podcast partners. Through its website and mobile application listeners from all over Kenya, Africa, and the world are able to listen to their favourite podcast, new voices and great stories produced by Africans, and others interested in the African continent.

Afripods was founded by Swedish-born Henrik Barck who is a digital entrepreneur of 20 years and who before Afripods also co-founded the digital distribution platform for magazines Readly. Afripods most recent investor and new Chief Commercial Officer is co-founder of Acast and Spotify´s former MD in the Nordic countries.

PortableVoices is a Kenyan-based audio production startup specializing in the production of Pan-African audio-books, podcasts, educational content. PortableVoices aims to increase access to information and knowledge in Africa by enhancing accessibility to African literature and information and to promote creative self-expression with African creatives.

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