Since it went live on the app store in 2014, the StarTimes ON app has recorded over 1 million downloads in Kenya with over 18 million from the rest of the continent. But why is the app, whose upgraded version came out this year, caught the eyes and attention of so many people?
Apart from the significantly high number of downloads, which translated means that people are actually using the app to access StarTimes content via their mobile devices, the StarTimes ON app has won a number of accolades.
Here’s a snippet. StarTimes ON, the Subscription Video On-Demand (SVoD) service occupies the pole position at the top 5 on the Popular Entertainment App List of Google App Store Popular Entertainment App List. In the ‘Africa Best Content App’ category of the sixth annual Digital Impact Awards Africa 2019 (DIAA), the StarTimes ON App beat other rivals including Kwese iflix (which is no longer online after the shutting down of Econet Media operations in August this year), DSTV Now and Netflix, scooping the overall title.
And this is not all. In 2018, more than 500,000 African users of StarTimes ON watched the World Cup online simultaneously, the first time that a large audience tuned in to watch such a high level game through mobile phones. Recently, the hit novella in Kenya, The Blood Sisters, has been watched by more than 300,000 people across Africa through the app with an average viewing time of more than 30 minutes per person, reinforcing the app position as the best TV series follow-up platform in the country.
That is why as we approach the Christmas season this year, we believe no other entertainment companion but the StarTimes ON app. Subscribing to the app will save you the dilemma of choosing and deciding on such issues as “what is the best choice for entertainment with friends and family?” and “how to make the most of your leisure time especially during the travel or when the TV set is not available?”.
And because we nowadays have a variety of electronic devices to choose from, a smart phone should always be the preferred alternative when one needs to watch and enjoy fascinating content such as live matches and telenovelas.
Apart from the accolades won and milestones already achieved, StarTimes ON is has become a hit because it’s anchored on four ‘V factors’.
The first V factor is Variety. The platform has a variety of content which includes top novella dramas, local films, various programs and live sports matches under more than 150 live channels across Africa as well as the on-demand programming storage of more than 20,000 hours.
The second factor is Velocity, which ensures that the system operation ensures the users can enjoy over 150+live channels, the large-capacity content storage and high identification of network quality with support of automatic switching between HD/SD modes.
The third V factor is Vital as the StarTimes ON has now been downloaded by over 18 million users and enjoys a rank of top 5 on the Popular Entertainment App List of Google App Store Popular Entertainment App List. The fourth and final V factor is Value. StarTimes ON offers additional value for the users enabling them to save up to 40% of their data bundles.
The StarTimes ON app was developed by payTV service provider StarTimes, a major digital TV operator in Africa serving 30 million users with a signal covering the whole continent and a massive distribution network of over 170 brand halls and over 30,000 distributors in 37 countries. StarTimes owns a featured content platform, with 480 authorized channels consisting of news, movies, series, sports, entertainment and children’s programs among other content.