TikTok, World Economic Forum launch online campaign to promote inclusion and diversity




TikkTok, the leading platform for short-form mobile video, has launched a new online campaign titled #AllTheDifference in collaboration with one of the world’s major nonprofits, the World Economic Forum (WEF).

The initiative aims to promote inclusion and diversity as leaders of state and business meet in Davos, Switzerland to discuss inclusive societies.

From January 21 to 27, 2020, TikTok users in over 75 global markets – including Kenya, the US, the UK, France, the Netherlands, Switzerland, India, Korea, Thailand, Vietnam, Colombia, Brazil, Mexico, Egypt, South Africa and many others – are encouraged to celebrate inclusion and diversity by joining the #AllTheDifference challenge. A special “I say” sticker is available to help TikTok users express themselves bravely and creatively. 

Diversity refers to the traits and characteristics that make people unique while inclusion refers to the behaviors and social norms that ensure people feel welcome.

As a platform to inspire creativity and bring joy, TikTok hopes to celebrate the differences that make up its diverse community, why their voices need to be heard and the efforts they have done to make the world a more tolerant place. 

https://www.tiktok.com/@dzireo/video/6781391389411364101

 

https://www.tiktok.com/@polly_wachirah/video/6782122474428484870

 

To be part of the campaign, follow World Economic Forum on TikTok and indicate how your stories make #AllTheDifference.

TikTok aims to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

WEF is committed to improving the state of the world, is the International Organization for Public-Private Cooperation. The Forum engages the foremost political, business and other leaders of society to shape global, regional and industry agendas.

The WEF Annual Meeting for 2020 will take place on January 21 – 24, 2020 in Davos-Klosters, Switzerland.

WEF’s Annual Meeting Meeting brings together governments, international organizations, business, civil society, media, culture, foremost experts and the young generation from all over the world, at the highest level and in representative ways. It engages some 50 heads of state and government, over 300 ministerial-level government participants, and business representation at the chief executive officer and chair level.

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