Kenya’s e-retailer, Jumia, has opened up its online platform to brands and corporate organizations for advertising. The company’s CEO, Sam Chappatte, made the disclosure during the launch of Jumia Advertising Services (JAS).
“20% of active internet users in Kenya are on Jumia each month. We know our customers well – what they shop, how much they spend, etc – and can use this to present relevant adverts to them. This can enable our customers to discover relevant products & services, and will become a powerful digital marketing channel for advertisers,” said Chappatte.
(TOP: Jumia Kenya CEO Sam Chappatte -left; Jumia CCO Kenneth Oyolla; Wairimu Nduhiu, Media Director WPP – Scanad Group; and Jumia Advertising Performance Lead, Samuel Ndunda during the launch of Jumia Advertising Services. Jumia, has now opened up its online platform to brands and corporate organizations for advertising).
Chappatte further emphasized that their messages will reach highly targeted segments, right at the moment of purchase – for example, for DStv, the ads will be presented to people who are buying new TVs, or when selling beer, key messages can be shown to customers who are looking at a competitor’s products.
“We are launching Advertising in response to significant demand from agencies & brands. For effective digital marketing campaigns, you need data. This is what is special about our solution – and why leading brands that have been piloting with us over the last months are coming back for more,” he concluded.
With operations across 11 countries in Africa, Jumia plans to target users geographically & segment them based on their shopping behaviour at the most granular level.
The launch of Jumia Advertising Services is part of the company’s 2020 Strategy to increase the monetization of the platform. The company confirmed that it will also be opening up its extensive logistics network to third parties (like for deliveries of packages, even those not sold on Jumia).
Jumia is a platform built around a marketplace, Jumia Logistics, and JumiaPay. The marketplace helps millions of consumers and sellers to connect and transact. Jumia Logistics enables the delivery of millions of packages through our network of local partners. JumiaPay facilitates the payments of online transactions for Jumia’s ecosystem. With over 1 billion people and 500 million internet users in Africa, Jumia believes that e-commerce is making people’s lives easier by helping them shop and pay for millions of products at the best prices wherever they live.