What are the best customer support software systems on the market?

Good customer service plays an important role in any business, and a company that neglects its aftercare service will start losing clientele and building a bad brand image. Customer support software allows businesses of all sizes to have the same customer support capabilities as major corporations. It also allows you to merge customer interactions between personnel, and make sure that issues are relegated to the right departments. Let’s take a look at some of the best customer support software on the market so you can make the right decision.


If you’re still unfamiliar with customer support software, FreshDesk could be a good option. You’ll often hear about FreshDesk and ZenDesk in the same discussion, but FreshDesk has many features that could make it a better choice for you.

If you want to know which one would be better for your line of business, PieSync released a comparison of both tools. One of the factors they mentioned about FreshDesk is how easily it can be integrated with other tools in the FreshWork family, which includes a call center application, and customer messaging software. It’s also the best tool for small businesses, while ZenDesk is better for large enterprises. If you want more information on FreshDesk and what it can do, you can learn more about the software here.


If you have bigger needs, then ZenDesk would be a better choice. The tool comes with tons of great built-in functionalities such as multi-channel communication, knowledge-based management, IT resource management, email coordination, and more.

It has an extensive ticket option that makes it easy for people with large teams to address issues fast. It supports both phone and email, has a live chat option, and a great content management system as well. And it’s reasonably priced when you consider all the options.

Salesforce Essentials

You can’t speak about customer service software without speaking about Salesforce Essentials. One of the things that set it apart is its highly customizable interface and fully integrated platform. With Salesforce Essentials, you get a CRM, sales, and customer support management tool all in one. 

Salesforce Essentials is one of the best tools if you want to keep track of customer interactions in detail. It will allow you to build a better relationship with clients and follow up with them more easily. It’s also a great tool if you need to coordinate large teams, but don’t want to micro-manage everything. It has tons of great collaboration features such as case auto assignments and ticket queuing for instance, which allows your team to be more autonomous.

However, if you are new to customer support software and CRMs, the learning curve might be a bit steep. This counts for both you and your team.

The right customer support software will allow you to address your clients’ concerns fast, build a solid rapport, and increase satisfaction rates. Make sure that you know which features you should look for, and pick a tool that will integrate well with your team and operation.


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