GeoPoll report shows TV and radio audience trends in Kenya for late 2019

GeoPoll has released select TV viewership data from Kenya for October through December of 2019. The report represents a small portion of the data collected daily by GeoPoll on trends in TV and radio audiences.

Audience measurement data collected by GeoPoll is uploaded to an online dashboard each day and provides data at 30-minute time block increments.

(TOP: Auntie Boss, the NTV drama which has been second among the top TV programs in Kenya between October to December 2019). 

Kenya weekday evening TV ratings

Over the years, viewership from 7:30 p.m – 8 p.m has mainly been dedicated to local programming in either English or Kiswahili, characterized by locally produced content, which mirrors everyday life in Kenya.

TV Share, 7: 30 pm – 8 pm

Audience Data Kenya

Top Programs 1: Maria

Maria, a local TV drama show that airs on Citizen TV, is about a young woman from the ghetto that suddenly finds herself in a love triangle when she begins living with a wealthy family. The romance program has shown itself as highly popular. In the fourth quarter of 2019, the program had 31.77% share on average from 7:30 p.m. to 8 p.m. on weekdays. The rating data showed that Maria was more popular with women than men. On average across all days, the show has a 3% higher share among women than men. Maria also proved the most popular amongst male and female viewers aged 35+.

Top Programs 2: Auntie Boss

Auntie Boss is a Kenyan drama-comedy about the staff at a fictional Taifa Estate. The plot surrounds the drama that goes on at the estate with the families that the staff work for and the happenings in the neighborhood. The program aired on NTV every Tuesday from 7:30 pm – 8 pm throughout the fourth quarter of of 2019 and came in second for the most viewed program with 12.26% share. The audience was largely male with data showing 13.56% share for males and 10.83% share for females. Males aged over 35 years showed the most interest out of the gender demographics. Women age 25-34 were slightly more interested than women in the other age groups, yet the difference was not as drastic as it was for males.

Top Programs 3: Daktari

KTN Home aired the show called Daktari each Tuesday during the 7:30-8:00 p.m. time block and the program was the third most popular for viewership overall with 11.91% share. Again, the program was more popular for males but only slightly. The male audience was relatively evenly split between the three age ranges while the 15-24 age group of females had almost 5% more share than women over 25.

Kenya weekend TV ratings

Saturday entertainment shows

Citizen TV carried the largest share through the weekend. The most popular entertainment shows on the station were Roga Roga on Saturday at 2:30 p.m and One Love that airs at 10 p.m. One Love had slightly higher share than Roga Roga with 24.1% and 22.3% share respectively. The lean toward One Love is likely due to the youth audience and the highly engaging content of the program, seeing as it is a Live DJ show. Roga Roga appeals to a more mature audience and airs during mid-afternoon on Saturdays, which is a high performing time slot for the program yet the content was not able to garner more share than One Love.

Sunday gospel shows

The gospel show with the highest share on Sundays is Bambika on Citizen TV. This program is broadcast from 11 a.m. and had a 22.8% share over the fourth quarter of of 2019 in that timeslot. The second most viewed gospel show is Cross Over 101 on NTV. This program also airs from 11 a.m. and averaged 10.6% share during the three-month period of time.

Radio ratings in Kenya

Urban mid-morning listeners

Radio Citizen and Classic FM were the leading stations amongst urban listeners in the mid-morning segment. Each of the 2 stations have 11% share respectively. It is also observed that English stations in the urban top 10 list had a cumulative 23.45 % share whereas Swahili stations had 35.1% share. Drivers towards share in this interest category are interactive presenters, witty discussions, fun and laughter as well as interactive music.

The data in the post was collected from October 1 to December 31, 2019 and is a small portion of the detailed data available through GeoPoll Audience Measurement. Show names are not included in GeoPoll Audience Measurement data and were added to this report to provide additional context.

The show names and air times were provided to GeoPoll from the individual stations or via desk research conducted by GeoPoll’s team, and shows may have changed throughout the time this data was collected.

(The original version of this post can be found on the GeoPoll blog).


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