PayTV firm StarTimes Kenya has introduced six additional entertainment channels on its platform with a key focus on enriched documentary, sports and entertainment content.
The introduction of the six channels which include National Geographic Channel, National Geographic Wild, ESPN, ESPN 2, Fox and Fox Life seeks to have a pool of relevant and entertaining content for the Kenyan audience content which will be available to both the terrestrial and satellite television subscribers in three languages including English, French and Portuguese.
(TOP: National Geographic Wild or NatGeo Wild, one of the six channels which can now be accessed by StarTimes subscribers in Kenya. Photo: YouTube).
Speaking on the introduction of the new entertainment channels, StarTimes Regional Marketing Director, Aldrine Nsubuga, noted that subscribers will automatically access the channels within their subscribed bouquets enabling them to catch up on the very latest from a vast array of entertainment programming that will appeal to all members of the family including documentaries, sports, drama, live-action and animation and comedy series.
“We are committed to growing our subscriber value proposition through offering relevant and competitive programming at the same affordable subscription fees. The introduction of the six channels will definitely enrich our family entertainment offering as the content appeals to everyone within the household,” said Nsubuga.
Recently, the company secured exclusive content deals to broadcast all remaining races of the current Formula E Championship live across its linear and digital channels. The broadcast partnership will see the electric street racing series screened in over 37 including Kenya.
The pay television platform has equally grown local content available through the platform’s exclusive local content channel Rembo TV following the introduction of the ‘Next Superstar’, the first acting reality show in Kenya whose aim is to discover the best home-grown actor or actress through a series of nationwide auditions and competitions.
“We are constantly engaging our subscribers as we seek to understand our subscriber needs which has increasingly influenced the content and channels that are currently available on our platform and are therefore confident that we are on the right track towards ensuring our subscribers television viewing experience is progressively enriched,” concluded Nsubuga.