HMD Global has announced that it is the official phone partners for the 25th James Bond film, No Time To Die. The film will feature the soon to be announced first ever 5G Nokia smartphone, alongside other future-proof Nokia phones.
Ahead of the movie’s release, HMD Global has unveiled a first look at its new commercial. It features Lashana Lynch as Agent Nomi, and will form part of the company’s largest ever global marketing campaign showcasing Nokia smartphones as ‘The Only Gadget You Will Ever Need’. The advert is directed by BAFTA award winner and director Amma Asante and inspired by No Time To Die.
The 90-second video features an exclusive glimpse of a yet-to-be revealed Nokia smartphone. It is filmed against the backdrop of the London skyline featuring St Paul’s and The Shard. Agent Nomi utilises the range of capabilities on her new, soon to be revealed Nokia smartphone, to complete her mission.
No Time To Die will feature a range of Nokia phones, forming part of an integrated campaign running across cinema, digital, social, OOH and retail which goes live on March 8, 2020 on International Women’s Day.
In the film, Agent Nomi utilises the range of capabilities of the new Nokia phones portfolio, including the first ever 5G Nokia smartphone which will be fully unveiled on March 19, 2020, over a week before the release of No Time To Die, which is coming to UK cinemas on April 2 , 2020 and demonstrates portfolio wide commitment to delivering premium yet affordable experiences to all.
Other future-proof Nokia phones included in the film are the Nokia 7.2, featuring a 48MP triple camera with Quad Pixel technology and ZEISS Optics and the Nokia 3310.
The film partnership allows HMD Global to showcase its commitment to security, speed and innovation, meeting the demands of the world’s toughest customers; MI6 agents.
Speaking about her experience with HMD Global, Lynch explained: “My first phone was actually a Nokia 3210 when I was about ten years old. In retrospect, it was my smartphone of the 90’s. Being able to change the buttons and faces, whilst playing Snake blew my mind! So, after seeing how much Nokia smartphones have evolved over the years from my childhood to now, it’s exciting to play Nomi who helps unveil a new smartphone for this iconic brand.”
Amma Asante explains: “I am always drawn to projects that portray women as strong and intellectual – the campaign script was beautifully crafted to present Nomi as a kick ass agent not afraid of going up against the bad guys and doing it with irreverent humour at the same time.”
Juho Sarvikas, HMD Global Chief Product Officer comments: “Few cultural properties place technology at the heart of their appeal quite like No Time To Die. The film’s commitment to innovation, paired with the amazing technology built into each Nokia smartphone, making our devices the only gadget that anyone – even a 00 agent – will ever need, makes this partnership a real force to be reckoned with.”
“Trust, security and iconic quality design are the foundations every Nokia phone is built upon and our values reflect those of No Time to Die and the trailblazing new 00 agent, Nomi. We take great pride in making the latest technology accessible to everyone and look forward to doing this via our latest partnership”.
No Time To Die comes to cinemas from April 2, 2020 in the UK through Universal Pictures and in the US on April 10, from MGM via their United Artists Releasing banner.
In No Time To Die, Bond has left active service and is enjoying a tranquil life in Jamaica. His peace is short-lived when his old friend Felix Leiter from the CIA turns up asking for help. The mission to rescue a kidnapped scientist turns out to be far more treacherous than expected, leading Bond onto the trail of a mysterious villain armed with dangerous new technology.