MultiChoice Kenya has announced the launch of another Maisha Magic channel in Kenya. The Maisha Magic stable has become a leading local entertainment provider in Kenya and the launch of Maisha Magic Plus will enhance this position. Maisha Magic Plus is launching today, March 23, 2020 and will be available to DStv subscribers on Premium, Compact Plus and Compact on DStv channel 163.
The new channel is launching with three new shows, produced, inspired and created by local talent and production teams. A brand-new daily telenovela ‘Kovu’, a weekly drama ‘Kina’, starring high profile homegrown actors and a new reality show – ‘Date my Family Kenya’.
Maisha Magic Plus joins the rest of the DStv channel offerings at a time where efforts to grow the local creative industry have significantly intensified. Its addition speaks directly to MultiChoice Kenya’s investment in growing the local content offering and making great content more accessible in the communities in which the business operates.
Speaking about the new channel, Nancy Matimu, MultiChoice Kenya MD, announced: “Maisha Magic is the leading local entertainment channel in Kenya and the launch of Maisha Magic Plus will only enhance this position as Kenya’s most loved local story-teller.”
On his part while speaking about the new channel, Timothy Okwaro, M-Net’s Channel Director for Eastern and Southern channels, said: “Maisha Magic Plus will deliver more value to our customers than ever before with an extra hour of fresh content every day. We are proud of the positive role we are playing in this country and we will continue to support and grow the local entertainment industry through this new platform.”
These new shows will be available exclusively on Maisha Magic Plus. In addition, Maisha Magic Plus will carry everything broadcast on Maisha Magic East to ensure that Premium, Compact Plus and Compact subscribers don’t miss out on the daily shows they have grown to know and love over the years.
Maisha Magic Plus is available exclusively on DStv Premium, Compact Plus and Compact. Maisha Magic East will continue to be available to Access and Family customers in its current format on DStv channel 158.
Brand new shows on Maisha Magic Plus include:
- Kovu is a telenovela that tells the story of a dark secret that threatens to tear a family apart when they relocate from Tanzania back to Kenya. Jaffar’s family is not happy about the relocation, especially his wife Alisa who has a dark secret that will bring down the HAZE Empire. Alisa develops a sudden hatred for her firstborn daughter Rina which grows to no limit as she is the reminder of her long-kept secret. This rejection towards RINA pushes Jaffar her husband to bond with his daughter causing more conflicts and hatred while leaving a daughter total shutdown from her mother and siblings and feeling like a total outcast.
- Kina, a drama series starring Kenyan born Sanaipei Tande is a David & Goliath story about a poor girl taking on a powerful business and having to find her place among the rich. It is a story of the haves and have-nots but at its heart, it narrated the tragic story of a mother and a daughter. A mother who abandoned her daughter and lost her heart in the process; and a daughter with a heart big enough to heal the world.
- Date My Family is a Dating show with a twist where bachelors and bachelorettes share a meal with three different families while their potential partner watches how everything unfolds from a monitor in a separate room. The family needs to impress and vouch for the entrant for them to win a date.
- Other Content: Maisha Magic Plus will also carry popular shows such as Selina, Pete, MaEmpress, Njoro wa Uba, Our Perfect Wedding, Maza, Real Housewives of Kawangware, Varshita!, and Churchill Show on simulcast with Maisha Magic East.
As part of DStv’s current Step-Up offer, DStv Family and Access customers will also be able to sample new shows when Maisha Magic Plus goes live. Customers who take up the offer and upgrade to a higher package will be boosted to an even higher package for a month, at no extra cost. This means that Access customers who upgrade during the offer period will enjoy open viewing time on Compact for a month to get a glimpse of some of the best content available in Kenya.