Currently, various sectors across our continent are adjusting and finding ways to deal with challenges brought about by the current pandemic. Given its key position in Africa’s video entertainment sector, MultiChoice is acutely aware of the challenges the group’s partners in the industry are currently grappling with. The group has emphasised that at this time, it would like to stand by its partners.
Across the continent, the group is seeing disruptions and delays. Production has been impacted across many countries and production has come to a complete halt in South Africa as the industry adheres to the national lockdown. For many years MultiChoice has been recognised as a leader in the sector, and a major investor in local content production. The group has established deep rooted partnerships and long-standing commitments that have grown the industry for the benefit of many, both in front and behind the camera.
(TOP: Calvo Mawela, the CEO, MultiChoice Africa).
It is for this reason that MultiChoice has decided to implement several measures, aimed at safe guarding the incomes of cast, crew, and creatives as well as the sustainability of production houses. The firm hopes that these measures will contribute to fully steer the industry through this tumultuous time.
Some of the measures include:
- Setting aside R80 million ($4.56 million) to ensure that current productions are able to pay full salaries of cast ,crew, and creatives for the months of March and April, by when the group hopes the industry will gone past the worst of the disruptions. The need to secure salaries of its creatives goes a long way in creating income stability for them and their families.
- Through the MultiChoice Talent Factory, the group will be launching an online learning portal that will support over 40,000 members of the industry to gain access to courses and online master classes, so they can continue to hone their craft whilst adhering to the public health measures of social distancing and isolation.
- Furthermore, MultiChoice has committed to guarantee the incomes of freelancers in SuperSport Productions, who are currently unable to work due to the suspension of sport and the national lockdown. This extends to guaranteeing the income of freelancers in the broadcast technology environment.
MultiChoice Group CEO Calvo Mawela: “Our main concern is to ensure as much as possible that we secure the incomes of creatives, cast and crew over this period. We want to ensure that they and their families are not negatively impacted as work has come to a standstill. ”
As an industry made up of thousands of freelancers which include actors, producers, directors and camera operators, Africa’s video entertainment industry is particularly vulnerable at this time. The talent engaged in the ecosystem play a critical role in keeping viewers and communities informed, entertained and connected. All the whilst contributing significantly to the economy.
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