Safaricom and Vodacom complete acquisition of M-PESA brand from Vodafone




Vodacom and Safaricom have announced that they have completed the acquisition of the M-PESA brand, product development and support services from the Vodafone Group through a newly-created joint venture.

The transaction, first announced in 2019, is meant to accelerate M-PESA’s growth in Africa by giving both Vodacom and Safaricom full control of the M-PESA brand, product development and support services as well as the opportunity to expand M-PESA into new African markets.

(TOP: Customers being served at an MPESA agency outlet).

Shameel Joosub, Vodacom Group CEO, says: “This is a significant milestone for Vodacom as it will accelerate our financial services aspirations in Africa. Our joint venture will allow Vodacom and Safaricom to drive the next generation of the M-PESA platform – an intelligent, cloud-based platform for the smartphone age. It will also help us to promote greater financial inclusion and help bridge the digital divide within the communities in which we operate.”

Michael Joseph, outgoing Safaricom CEO says: “For Safaricom, we’re excited that the management, support and development of the M-Pesa platform has now been relocated to Kenya, where the journey to transform the world of mobile payments began 13 years ago. This new partnership with Vodacom will allow us to consolidate our platform development, synchronise more closely our product roadmaps, and improve our operational capabilities into a single, fully converged Centre of Excellence.”

Nick Read, Vodafone Group’s CEO, said: “M-PESA is hugely successful and enables millions of unbanked people in Africa to transfer money, pay bills and trade. It benefits communities and helps create a multitude of small and micro-business ventures. However, with the rapid increase in smartphone penetration, the evolution into financial services and the potential for geographical expansion, we believe the next step in M-PESA’s African growth will be more effectively overseen by Vodacom and Safaricom.”

M-PESA is the largest payments platform on the African continent. The platform has 40 million users and processes over a billion transactions every month. M-PESA is operational in Kenya, Tanzania, Lesotho, DRC, Ghana, Mozambique and Egypt. Currently around 25 per cent of all M-PESA customers have access to a smartphone – a figure that is growing by 10 per cent every year.

The acquisition of the M-PESA brand, support and product development services by Vodacom and Safaricom is broadly financially neutral for Vodafone Group.

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