Safaricom set to unveil Kshs 20 per day 4G smartphone purchase package

Safaricom has announced plans to launch a Kshs 20 a day 4G smart phone package aimed at empowering customers currently on 2G devices to upgrade and enjoy high speed internet connectivity.

The package is in partnership with Google and is based on insights and learnings from the Maisha Ni Digital campaign that saw over 1 million customers acquiring 4G enabled devices. The new campaign seeks to empower an extra one million customers to upgrade to 4G-enabled devices in this financial year.

(TOP: A happy customer Charles Odhiambo holds a brand new Neon Ray smartphone he bought in Kisumu last year during the Maisha Ni Digital promo by Safaricom).

The announcement was made as the telco released its financial results for the year ended March 31, 2020 which saw the profit and total comprehensive income for the year grow by 19.5% year-on-year (YoY) but normalised for the exceptional share of profit of joint venture, at 14.3% YoY to Kshs 71.7 billion with service revenue growing to Kshs 251.2 billion.

Speaking during the results announcement, Peter Ndegwa, the Safaricom CEO said: “Smartphone device is critical in supporting the new realities brought about by COVID-19. This proposition aims to support Kenyans during and beyond this pandemic by enabling them access more opportunities, be it learning, working or running businesses from the comfort oftheir homes.”

More details on the Kshs 20-per-day device purchase package will be released by the end of this quarter.

“Android’s goal has always been to bring the power of computing to everyone. Access to the opportunities the internet offers is critical for any nations’ economic growth and social inclusion. Majority of Kenyans and Africans at large access the internet via mobile broadband. In Kenya approximately 60% of the mobile phone install base is still on 2G feature phones and 40% smartphones with key barriers to people coming online being device and data
affordability. We believe that this collaboration with Safaricom will bring more Kenyans access and the means to partake in the opportunities that exist online,” Mariama Abdullahi, the Director for Android and Platforms Partnerships for Africa at Google.

This year’s financial results were driven by growth in M-PESA revenue, which grew by 12.6% contributing 33.6% of the service revenue and mobile data which grew by 12.1% to Kshs 40.67 billion.


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