In today’s competitive online market, your business needs to stand out from the crowd and show your potential and existing customers that you’re the ones to watch and work with, but that can be tough.
The starting point for any company needs to be its website: after all, this is your business’s online premises, and it sets the tone for all of your online activities.
While many organisations understand the importance of creating a great website, some don’t realise that you also need to keep updating it to succeed.
Updating a website involves everything from adding new technical capabilities through to updating the content and contact details.
Another key part of updating your website is redesigning it. It might need refreshing and in some cases, completely redoing, depending on your business needs.
However, as redesigning your website can be an expensive and time-consuming endeavour, it’s vital that you only do it when you need to, and knowing when it’s time can be a challenge for many inexperienced business leaders.
If you’re unsure about when you should redesign your website, then read on to find out more about how you can make an informed decision.
If your business branding has changed
Your website needs to be a true reflection of your business and its brand. If you’ve rebranded your business or changed it completely, then you need to make sure that your website reflects these developments. You can save yourself a lot of time by working with an experienced website redesign agency that can handle it for you. It will be even better if they can help you with your rebranding and the rest of your digital marketing too. An example of an all-round agency like this can be seen at bcwebdesignlondon.co.uk. They offer a range of digital marketing and website redesign services including logo design and even stationary branding, so they can help you out with the entire process.
When your website looks dated
For websites that involve pop culture references, redesigns might be needed more often than for other websites. That’s because you don’t want your website to look dated and to show its age. Consider redesigning your website and including fewer references to popular culture and trending topics, so that you can keep your website looking fresh and innovative for longer.
If you need to add a lot of new features
A few small features can easily be incorporated into your existing website design, but if you need to add a lot of additional features, then a fresh design could be in order. Work out what you need to add to enhance your site and make it perfect for your clients and visitors, then work with an experienced website redesign team to create the perfect platform to showcase your business.
When your website isn’t ranking for your target keywords
Website design is a key part of your SEO strategy, so if you’re trying to rank for your target keywords and notice that you’re struggling despite a strong content strategy, then your website design could be to blame. Try to incorporate features that will help you to improve your website’s SEO and make it reach your target audience.
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