So you want to get into the e-commerce industry and start selling your products on Amazon. It’s a great route to take, as Amazon has an established e-commerce platform that is accessible all around the world. You can take advantage of all the value-added incentives the site has for sellers, and ensure that your products get the best exposure possible. But with that said, there are still some tips and general information worth knowing as you create your first Amazon seller’s account. Let’s explore those a little deeper.
Ensure Your Product Can be Described Online
There are certain products that just do better being sold in-person in stores, so if you have plans of selling your goods on Amazon, you need to make sure this is a platform that will work for the items. You need to be able to describe your product in as few words as possible, hook the consumer, and make it clear what the product can offer them.
Branding Is Just as Important on Amazon
Branding should also be a top priority, especially if you want to start building your product catalog over time. Creating a strong and trustworthy brand image from the get-go should be a top priority, as this will help you to create customer loyalty.
Check Out the Competition in Advance
It’s also wise to check out the competition in advance of listing. It’s hard to come out with unique products nowadays, so even if your product isn’t the “first,” you still need to find that unique hook. You need to give consumers a reason to click on your listing.
Use High-Quality Photos
Here’s a tip that can’t be stressed enough, if you are listing items online, you need accurate, high-quality product images that show all angles of the item. You may even want to include a video or a 360-degree view of the item. The more you can show customers, the easier it will be to sell your products.
What If You Get Slapped with an Amazon Suspension?
The final thing to be aware of is an Amazon suspension, what it is, and what you can do about it. An Amazon suspension means you cannot sell on the site – you have been suspended from conducting business on the site. While there can be a good reason for the suspension, sometimes it isn’t intentional, so you don’t want to panic. It could even be that you thought you were following all the rules but misunderstood somewhere along the line.
After receiving an Amazon suspension, the first thing you’ll want to do is get all your pertinent information gathered and then appeal your Amazon suspension. You can find a lot of help online to walk you through what suspensions are, what you need to appeal, and the actual Amazon appeal process. You’ll need to put together a plan of action that is written to help ensure it won’t happen again, don’t just copy one that you find on the internet.
Going Into the Process with Eyes Wide Open
By using these tips, you’ll be going into the Amazon seller process better informed and prepared.