Benefits of Data Integration for Your Business Value Enhancement

With the increasing amount of data obtained through various channels, businesses face a segmented approach to data. Inconsistencies in data can cause delays and extra costs; that’s why it is of high priority to ensure information is reliable and validated.

As data is the most valuable asset and the core element in business processes, it has to be consistent and up-to-date so that one can trust it. Businesses are looking for ways to get flexibility while handling plenty of data points and complete visibility over all business workflows that are carried out in the company. But usually, employees cope with excessive administrative operations while entering data in multiple systems. The solution for this is data integration allowing you to streamline work processes through synchronization of data, providing an additional level of efficiency in the workflows, and supporting multi-layered assimilations.

We know that you, as the owner of your business, are very diligent and vigilant when considering different approaches to improve your business performance. Let us help you assess all the advantages of data integration for streamlining your work processes and how it can be beneficial for your employees’ performance rate.

Get fast access to real-time information.

Do you know what your sales team’s average time response is? Did you know that 35-50% of sales go to the vendor that responds first? The faster your answer is to a lead, the more chances you get to increase your sales rates. Imagine your potential client is actively thinking about your product, and exactly at that moment, he’d like to get all the details about it while you lack this information and need immediate access to the data that is not provided in your CRM system. Data integration empowers your employees to prompt information that will be at their fingertips whenever they need it.

Eliminate errors in your databases.

You definitely know that manual data entry is significantly prone to errors. Teams in the company who use different systems share and duplicate the same information. What about merging your ERP and CRM systems to have all the alterations synchronized and automatically duplicated in both systems? What will you get? You will kill two birds with one stone: firstly, reduction of manual errors, secondly, qualitative data that you can rely on. And as a bonus, optimization of your time thanks to automated workflows.

Save up your time to focus more on business goals.

While managing a multitude of processes, it is vital to set up efficient time management. Copied data in different spreadsheets and email inquiries are scattered everywhere in your working space, which takes much time for inefficient workloads. A central database can help optimize redundant routine tasks and avoid duplications and time-consuming efforts in accessing the required information. Therefore, sales teams would be more focused on selling opportunities and on clients’ experiences rather than distracted by routine manual work.

Boost business efficiency through teams’ collaboration.

When routine tasks are optimized and automated, your employees are more motivated and efficient, consequently, your customers are more satisfied. You will get endless gains in business efficiency from ERP-CRM data integration, providing you with extended capabilities for interaction with your front- and back-office employees. For example, your sales team enters recent data on a deal in the CRM system, and these alterations are reflected in the finance team’s system in order to generate invoices. Or likewise, to plan more effective marketing campaigns, salespeople can utilize real-time data from the ERP system.

Make high-quality decisions with data integration. 

A massive amount of data needs to be managed in an organized, complete, and structured way. Missing and irrelevant data affects insights and the quality of business decisions as well. Data integration has become a well-spread market trend, enabling marketing and sales teams to make more qualitative and robust predictions. Enterprises tend to embrace data integration solutions sooner or later since the amount of data they need to handle grows every day. This scalability of the business means that they need efficient data integration tools that can facilitate data consistency. To make the right business decisions, companies need to understand how valuable integrated data is, allowing them to analyze and predict market developments more accurately and fastly. Today cloud-based data integration solutions enable decision-makers to stay on top of trends making them more confident and focused on business growth.

Final Thoughts

Data integration serves as a facilitator to your daily business processes to improve your business performance without any disruption. If you have Salesforce and Microsoft Dynamics, you might want these two systems to work smoothly and centrally together to achieve more results and simplify the way your business operates. Whereas correct utilization of data allows you to make comprehensive business decisions, boost productivity, and foster overall business growth, siloed data can be a reason for inaccurate reporting and wasteful resources.


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