New smartphone brand and OPPO affiliate – realme – has announced its official entry into the Kenyan market as part of the brand’s global growth and expansion strategy.
The company, whose operations in both high-end and mid-range smartphones begun in mid-2018, recognizes Kenya’s exclusive position as a regional nexus for smartphone technology and innovation and is keen to bring its global excellence in smartphone technology to Kenya with a range of products specifically designed to meet the leap-forward needs of young consumers.
With a combination of the fastest technology adoption and innovation, open economic policies, and a strong talent pool, Kenya makes an ideal hub from which to grow the realme brand in East Africa. In particular, Kenya is among the most dynamic and youth centric markets in the world.
realme’s launch in Kenya targets publics who embody the brand slogan “dare to leap”, which is inspired by the young generation who are regarded as being more open-minded, confident, self-expressive, liberal, upbeat, and receptive to new ideas and ways of living.
Speaking on the official launch, Josef Wang , the GM of realme Middle East and Africa Operations reiterated that: “realme always believes that by providing exquisitely designed products and reliable performance, we can provide diverse consumer groups especially youth with better user experience, realme focuses on developing its products and design continuously and will unveil more distinctive products and technologies in 2020 because our customers deserve to have products that are compatible with their expectations.”
“We are committed to enabling young people to experience great products at suitable competitive prices also enjoy a happy life provided by advanced technology and unique modern design, so our plans for 2020 is to invest time, effort and all the required resources in AIoT,” he added.
The official entry of realme to the market is marked by the launch of the Triple Camera, Game Monster realme C3. The realme C3 will retail under Kshs 14,000 and feature an AI triple camera, 5000Mah Massive Battery, Helio G70 Processor and a 6.5”Mini-Drop full screen that improves and supports game playing and movie watching experience.
Aiming at exclusively meeting the needs of its target market and sharing in the same attitudes, the manufacturer’s focus continues to be on growing the brand and ensuring that every consumer considers the realme phones when making a purchase. It offers Number Series, X Series, Pro Series and C Series, where more than 18 million users choose realme “Number Series” smartphones with most of the users being under the age of 25.
So far, realme has gained 40 million global smartphone users across 59 markets. Its uptake in the global market has been a success and according to the statistics of global smartphone shipments in Q1 2020 from Counterpoint realme ranks top 7 in the world, positioning it among the mainstream smartphone brands globally. In 2019, realme’s global smartphone shipments reached 25 million with a year-over-year rate growth rate of 808%, which ranks the 1st among the smartphone brands, making realme the fastest-growing smartphone brand in the world.
realme’s entry into the Kenyan market introduces a combination of advanced technology based on the 5G network, with enhanced performance, stylish design, and the possibilities of its UNI Smart AIoT whose sales have currently reached 1 million users. The move will drive more market growth while allowing Kenyans to enjoy the benefits of advanced smartphone technology and IoT. It will also create job opportunities, increase technological uptake, and increase foreign exchange earnings.
realme is a technology brand established on May 4, 2018, by Sky Li. realme aspires to provide products with a comprehensive superior experience for the young, and realme is committed to being a trendsetting technology brand. It brings consumers products with trendsetting technologies, features and trendsetting experiences that are first applied in the price segment. realme’s global users have reached 40 million and its sales volume of AIoT audio products broke the record of 1 million in 2020. According to the statistics of Counterpoint, global smartphone shipments in the first quarter of 2020, the emerging smartphone brand realme still ranks 7th with a year-over-year growth rate of 157% which ranks the first in the world as well.