The future of CBD: 5 reasons why it’s a good space for innovators and investors




The use of CBD oil has increased significantly over the last few years. The growth can be attributed to a number of factors such as the relaxation of the regulations of its use. Currently, it is legal to buy, possess, and consume CBD and its products.

A lot of research has also been done on the medical benefits of marijuana and it’s now being realized that it’s one of the most beneficial medicinal plants. All of this has led to the explosion in the CBD Market.

If you are planning to invest in the cannabidiol industry, you are about to embark on one of the most profitable economic ventures. A lot of cannabidiol investors have managed to create multi-million dollar businesses from CBD and its products.

Some of the commonly sold CBD products include oils, salves, drinks, and Lazarus Naturals CBD.

Understanding the reward in the market is one of the best motivators you need to become a CBD investor. Here are five reasons why you will find investing in cannabidiol an excellent economic venture.

1.      There is an explosively growing market for Cannabidiol

Marijuana was still marketable even when the herb and its products were illegal in most states. However, a lot of scientific research has gone into the study of the plant and what leads to its harmful side effects.

The turning point was when scientists were able to isolate THC from CBD. In 2017, the World Health Organization listed cannabidiol as safe to consume. They also stated that CBD does not cause any health risks when used in its purest form. From research:

  • By 2019, at least 19 percent of the local population admitted they had used cannabidiol within the year.
  • The CBD market grew by a whopping 706 percent in 2019.
  • The Pet CBD products market grew by 946 percent between 2018 and 2019.
  • Approximately 91 percent of the S. population is in favor of fully legalizing all cannabidiol products, which means the market will grow even bigger.

Today, it is possible to enjoy all the benefits of the cannabinoids in the hemp plant without inheriting the negative side effects of THC. This led to various states relaxing their laws on CBD and its products.

The legalization of the product has led to an exponential growth in its popularity because people are no longer afraid of the negative legal implications of using it. You will find CBD potential buyers on all platforms comparing the products on sale by different brands, which means that the supply for cannabidiol products is yet to meet the full demand.

2.      The Agriculture Improvement Act made cannabidiol universally legal

In 2018 U.S. President Trump signed the Agricultural Improvement Act (or The Farm Bill) into law. Previously, several states had legalized the use of Cannabidiol and its products. However, when the act was signed into law, the legalization of cannabis products became universal.

The law also legalized the farming of industrial hemp, which means that it is now legal to cultivate your own Hemp and process it for cannabidiol products. It also has the highest concentration of CBD.

The new federal laws give everyone in the country the freedom to use, store and sell all CBD products, as long as they do not contain unauthorized levels of THC. The law states that all CBD products are legal, as long as they have less than 0.3 percent THC.

The Farm Bill has fuelled the growth of the CBD market greatly. For instance, in 2014, when the use of CBD products was still not legal in most states, sales stood at $108 million. After the Farm Bill was signed into law, sales increased to $358 million.

By the end of last year, the market had doubled again, and the sales had hit $800 million.

Previously, what complicated business with cannabidiol and its products were the endless legalities and bureaucracies that you had to manage before you could set up a business and start selling CBD. However, processes have changed and it is now easier to register a CBD business.

3.      CBD Oil has a wide variety of uses and applications

There are several CBD products that you can market for your customers. These include:

  • CBD gummies
  • CBD Capsules
  • CBD Salves and ointments
  • CBD drinks
  • CBD edibles such as cookies
  • CBD Oil

Contrary to what many people believe, cannabidiol products are marketed to people of all age groups and a lot think you only have to market CBD among the younger generation. However, cannabidiol helps ease health problems such as:

  • Insomnia, restless legs, and other sleep-related complications
  • Arthritis-induced and related pain
  • Anxiety, stress and depression symptoms
  • Muscle pains, aches, and inflammation
  • Alleviating symptoms related to conditions such as Alzheimer’s and Parkinson’s disease.

These health conditions affect people of all age groups.  A research conducted by Remedy Review showed that 9 percent of seniors over the age of 54 were using CBD products to manage various health conditions. Over 65 percent of the seniors who used Cannabidiol confirmed that CBD alleviated their symptoms and that their quality of life improved.

The World Anti-doping agency also removed CBD from its list of prohibited substances for Athletes in 2018. Currently, salves and balms are sold to soothe muscle aches and inflammation that results from delayed onset muscle soreness (DOMS).

Another popular use of cannabidiol products is in the treatment of health conditions that affect pets. Edibles, oils, and chewable forms of CBD are added to pet food to manage pain, anxiety, stress, and other health conditions. Animal health experts approve the use of CBD for pets, which has also increased its popularity.

As a potential investor in cannabidiol products, you can either pick a niche and focus on selling products within it or go with a diverse range of products for human and animal consumption.

4.      Market estimations for cannabidiol are on the rise

The cannabidiol market has taken years to earn its place in the business community. However, in recent years, it has grown considerably as a result of businesses investing in CBD products and given the rise of popularity in consumers.

Though it is hard to forecast where the CBD oil industry will be in a few years, most analysts predict that it will experience a lot of growth. It’s predicted that by 2025, the cannabis industry will be worth $20 billion.

BDS Analytics also predicts that the CBD market will have an annual growth rate of 49 percent by 2024.  Some of the top companies that are already listed on the stock market and dealing with cannabidiol and its products include Medical Marijuana, Charlotte’s Web, CV Sciences, and Gaia Herbs. Charlotte’s Web has a net worth of $17 million, Gaia herbs $45 million, and CV Sciences $48 million.  Medical Marijuana’s net worth is $60 million. The numbers indicate that when planned out well, cannabidiol is one of the market segments with massive potential for exponential growth.

5.      Consumers are learning the value of quality CBD products

Another factor spurring the growth of the CBD Oil products market is that consumers are starting to differentiate between excellent quality CBD products and subpar products.

Most CBD products available don’t meet the consumer’s desired quality standards and if you are able to fill this gap with high-quality CBD products, then your brand will most likely succeed in the market.

The secret lies in sourcing superior quality raw materials. If you are not sure about sourcing the cannabidiol from suppliers or extracting it from the buds, consider growing your own hemp. With your own, you are assured of the quality and purity of the final product.

Additionally, you can engage third-party laboratories in independent testing, and double-check on the quality and effectiveness of your cannabis.

Conclusion

Cannabidiol is a fast-growing market. It is a feasible business venture with massive potential for success. However, you have to plan the business well beforehand, including your entry, niche, where to source the product, and how to sell your brand to prospective customers. When you have all these aspects strategized, your venture into the CBD oil market will be successful.

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