How to increase your website traffic with Reverse Billed Data




By Fatima Hassim

As more consumers utilise the internet to work from home and rely on e-commerce in our new low touch economy, there is opportunity for businesses to increase their website or application traffic with the right technology.

Vodacom’s Reverse Billed Data allows your business to offer clients and staff free access to your website, online content, apps and data services without impacting their own data bundle. By reverse billing websites and applications, businesses can expand their reach, increase website traffic and improve engagement as clients do not need to worry about the cost of data.

Many South Africans are under enormous financial pressure due to economic impacts caused by COVID-19. Reverse Billed Data services creates a free-to-use site or service which is vital when trying to communicate with a larger audience and potentially new clients.

Clients are the heart of any business and the ability to access a website or mobile app regardless of their data balance shows that businesses are committed to helping their clients connect to the things that matter most to them.

With the increase in smartphone acquisition within South Africa, many people use their phone as their first-choice device to search the internet for products and services they require. With Reverse Billed Data, end-users are always able to connect to your business’s website or mobile application, irrespective of their airtime or data balance.

Reverse Billed Data offers your business several benefits, including:

  • Enables you to increase clients through the creation of exciting “all inclusive” packaged services.
  • Boost advertising revenue through increasing traffic to your apps/websites.
  • Allows you to gain valuable client insights.
  • Your clients will enjoy connectivity to your online app and services, without impacting on their personal data plan.
  • Increase the goodwill value of your company.

Vodacom Business offers a tiered billing model with subscription fees and usage based sliding scale that will be charged to the sponsoring company.

For Reverse Billed Data, businesses will subscribe to a service where their specified URLs will be charged on a usage based model. This model affords business the convenience of their users accessing the required sites using the data paid for by the company rather than each user having their own individual data usage.

Vodacom Business understands the digital and technological needs of businesses. As a trusted digital partner, Vodacom Business offers end-to-end technology solutions that will make your business more competitive and resilient in the new digital era.

(Fatima Hassim is the Managing Executive for Fixed and Mobile, Vodacom Business).

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